Makeup

From a floral set perfect for your yoga mat to a cashmere sweater for those crisp autumn evenings, iconic sneakers, and four more trendy items we adored.

Preserves and prevents lash loss, maintains false lashes, vegan, algae-based, and made with 99% natural ingredients.

The following makeup removers were ranked according to application, the skin’s feeling after, and their effectiveness as a makeup remover.

Maybelline's vegan liquid blush, enriched with Vitamin E, delivers a natural glow and long-lasting radiance for up to 12 hours.

New foundation in 53 shades celebrates the true beauty of Israeli women through #InMySkin campaign.

The beauty brand's products will launch in gray, silver, and white at 250 Super-Pharm stores and online. "It's a dynamic brand evolving with our consumers," says company leadership.

A makeup remover that prevents lash loss, colorful sneakers, a perfect denim dress, a new unisex fragrance, and a pop-up by Vivi Bellaish—here are the top 7 items we loved this week.

We tested five new foundations and came back with all the details: which one feels the best, which is suited only for oily skin, and which packaging needs to go? Here's the complete guide.

NARS brand expands in Israel, opening a new store in Ofer Grand Mall, Beersheba. Offering products at European prices, the 45 sqm store emphasizes professional makeup services.

The makeup brand MAC with refreshing news: A revolutionary lip balm and blush guarantee an effortlessly radiant look.