Fitness

From Israel to New York and Miami: How Nofar Hagag built a U.S. pilates brand

From Israel’s National Water Polo Team to founding Nofar Method, Nofar Hagag shares how discipline and resilience helped her build a growing Pilates brand in New York and Miami.

Israeli entrepreneur Nofar Hagag builds a Pilates brand across the U.S.
Physical Fitness.

Living better for longer: Israeli fitness experts on how to stay strong and healthy as you age

THOUSANDS OF RUNNERS take part in the Tel Aviv Night Run, Oct. 2025.

Guarding our health is an act of Jewish responsibility - opinion

How infrared became the hottest trend in the wellness world?

How infrared became the hottest trend in the wellness world?


Gene identified that boosts muscular strength through exercise- study

Researchers have discovered a gene that promotes muscle strength when activated by physical activity, leading to the potential for the development of therapeutic treatments.

 Fitness Class

First indoor dog gym launches in Abu Dhabi

Posh Pet features specially made dog treadmills in a cool room amid this summer's international heatwave.

 Illustrative image of a dog.

Studio C opens new location in Herzliya

The center will also, for the first time, be offering beauty treatments.

 Ronit Rafael.

How much sitting time is too much?

Can prolonged sitting be almost as dangerous as smoking? According to a survey conducted over the years, the answer is yes —almost.

Prime Minister Benjamin Netanyahu at the right-wing bloc faction meeting at the Knesset

A tribute: Reuven Bruner, of blessed memory

Dr. Reuven (Bob) Bruner was one of the early promoters of physical fitness and healthy lifestyle for the English-speaking community.

 REUVEN BRUNER: 'Thank you, Reuven, for all you did for me, for turning my life around.'

Can we train our brain to love exercise?

There’s nothing more annoying than seeing people who don’t suffer when they work out, but actually enjoy it.

Woman doing exercise at home

How much does sex really contribute to health, and what’s the most dangerous position?

Data collected from 1956 to the present shows how sex affects fitness, what common injuries to look for, and how the "doggy style" position affects the spine. The findings might surprise you.

Couple in bed [file photo]

Having trouble sleeping? Try this strategy

The US army has a secret method which helps people fall asleep in less than two minutes.

 US Army soldiers sleep during a rare opportunity for a nap

Nonprofit fitness program NIKA wants to help kids exercise

Founded in 2020, the company is working toward social, value-based and meaningful activity through the integration of around 6,000 children from all over Israel in sports activity.

 Group of kids training with NIKA.

Exercise won't help you lose weight. Here's the disappointing reason why

We all know that to burn calories and lose weight you need to exercise. Really? New research has found that the reality is much more complicated and inefficient than you think.

In the words of Elle Woods: Exercise gives you endorphins,  and endorphins make you happy