Branding

X stated in a lawsuit filed in Delaware federal court that its Twitter brand is still "alive and well" and that Operation Bluebird's attempt to "steal" the name constituted trademark infringement.

The chain reveals its first rebranding in more than a decade: A new logo, bolder colors, a hip-hop star jingle, and a completely different approach. Why now, and what is behind this strategic move?

Schestowitz's health snacks are launching a unified design campaign emphasizing transparency, quality, and gluten-free products. The investment in the campaign: approximately NIS 350,000.

Aman Digital was responsible for implementing the new design of Cibus, the leading company in Israel in the employee benefits sector, on its digital assets—website and app. Here's a sneak peek.

Amisragas has launched a rebranding initiative and will now be called Amisragas Energy, alongside expanding its services in Israeli households.

The residential real estate development company Ashdar has announced that it is changing its name after more than 40 years of operation.

Ofek Aerial Photography, Israel's leading aerial mapping company, is celebrating its 40th anniversary by unveiling a new logo that reflects the company's new strategy for the coming years.

The dermo-cosmetic brand unveils a revamped design for its packaging and product lines, emphasizing a personal and authentic connection.

Dell is introducing a revolution in the branding of its computers: XPS, Latitude, and Inspiron are being phased out, making way for simple and clear names – Dell, Dell Pro, and Dell Pro Max.

In today’s world, branding isn’t just about looking good – it’s about being understood, remembered, and trusted.