Branding

New on the shelf: A quality suitcase, a crunchy cracker, and Eden Fines’s brand

New products in Israel: RITZ crackers, Danone MULTI yogurt, a quality trolley suitcase by Rikuchet, Barilla pasta, Achla hummus, crispy Tivall schnitzel, and a new FIFI series by Eden Fines.

|ByMEITAL SHARABI/MAARIV
RITZ cracker.
'X' logo is seen on the top of the headquarters of the messaging platform X, formerly known as Twitter, in downtown San Francisco, California, U.S., July 30, 2023.

X Corp sues social media startup over bid to claim 'Twitter' brand

X stated in a lawsuit filed in Delaware federal court that its Twitter brand is still "alive and well" and that Operation Bluebird's attempt to "steal" the name constituted trademark infringement.

|ByREUTERS
Domino’s Pizza

Domino’s is changing the pizza industry: The move that comes after 13 years of waiting

The chain reveals its first rebranding in more than a decade: A new logo, bolder colors, a hip-hop star jingle, and a completely different approach. Why now, and what is behind this strategic move?

|ByMAARIV ONLINE
FREE health snacks by Schestowitz

With an investment of NIS 350,000: Rebranding of FREE health snacks by Schestowitz

Schestowitz's health snacks are launching a unified design campaign emphasizing transparency, quality, and gluten-free products. The investment in the campaign: approximately NIS 350,000.

|ByWALLA! MONEY

Celebrating Sixty Years of Womanhood, Sisterhood and Bras

JULY 13, 2018ByYVETTE NAHMIA-MESSINAS
The Jerusalem Post

Superbrands gala celebrates branding success stories

H. Stern, Bamba, Gal Gadot and the Mossad deemed among the most successful Israeli brands.

NOVEMBER 27, 2017ByJPOST.COM STAFF
H. Sterns’ Deputy CEO Eden Hoffman receives the Superbrands award at a Gala event in Tel Aviv