Branding

Whining about the cost of living, continuing to wear Nike and Adidas

The Israeli consumer cries and pays, pays and cries, and simply refuses to give up on the big brands. Are we suckers or simply loyal?

|By NIR KIPNIS
A shopping mall
TAYLOR SWIFT reacts on stage during the 67th Annual Grammy Awards in Los Angeles, California, US, February 2, 2025.

Taylor Swift requests Trademark Office block bedding company's 'Swift Home' logo

Swift's company TAS Rights Management LLC told the agency in a filing on Wednesday the cursive "Swift" in Cathay Home Inc's logo closely resembles the singer's trademarked signature.

|ByREUTERS
RITZ cracker.

New on the shelf: A quality suitcase, a crunchy cracker, and Eden Fines’s brand

New products in Israel: RITZ crackers, Danone MULTI yogurt, a quality trolley suitcase by Rikuchet, Barilla pasta, Achla hummus, crispy Tivall schnitzel, and a new FIFI series by Eden Fines.

|ByMEITAL SHARABI/MAARIV
'X' logo is seen on the top of the headquarters of the messaging platform X, formerly known as Twitter, in downtown San Francisco, California, U.S., July 30, 2023.

X Corp sues social media startup over bid to claim 'Twitter' brand

X stated in a lawsuit filed in Delaware federal court that its Twitter brand is still "alive and well" and that Operation Bluebird's attempt to "steal" the name constituted trademark infringement.

|ByREUTERS

Brand Your Business With Custom Stickers

AUGUST 19, 2020ByLEO GIOSUÈ

Instagram for Business: How to Find and Reach Your Target Audience

Instagram turned into a marketing tool for businesses to find and engage their target audiences.

NOVEMBER 20, 2019ByLEO GIOSUÈ
Follow US

Celebrating Sixty Years of Womanhood, Sisterhood and Bras

JULY 13, 2018ByYVETTE NAHMIA-MESSINAS
The Jerusalem Post

Superbrands gala celebrates branding success stories

H. Stern, Bamba, Gal Gadot and the Mossad deemed among the most successful Israeli brands.

NOVEMBER 27, 2017ByJPOST.COM STAFF
H. Sterns’ Deputy CEO Eden Hoffman receives the Superbrands award at a Gala event in Tel Aviv