Branding

New on the shelf: A quality suitcase, a crunchy cracker, and Eden Fines’s brand

New products in Israel: RITZ crackers, Danone MULTI yogurt, a quality trolley suitcase by Rikuchet, Barilla pasta, Achla hummus, crispy Tivall schnitzel, and a new FIFI series by Eden Fines.

RITZ cracker.
 'X' logo is seen on the top of the headquarters of the messaging platform X, formerly known as Twitter, in downtown San Francisco, California, U.S., July 30, 2023.

X Corp sues social media startup over bid to claim 'Twitter' brand

Domino’s Pizza

Domino’s is changing the pizza industry: The move that comes after 13 years of waiting

 FREE health snacks by Schestowitz

With an investment of NIS 350,000: Rebranding of FREE health snacks by Schestowitz


The story of the Story network

An idea that emerged during a post-military trip to Brazil has become over the years a thriving fashion chain with brands that combine values of sustainability and environmental quality.

 The store of the 'Story' fashion chain in Yehud city

Kendall Jenner is more independent and free than ever

Chinese and Indian medicinal plants in beauty, upgraded iconic makeup, minimalist fashion, hair trends, expanding network, nurturing razor, global affordable meal.

  Independent and minimalist, the Calvin Klein collection /

The end of wrinkles? The clothes dryer that guarantees ironed clothes

The Beko brand launches a clothes dryer with advanced IronFinish technology, with the promise that the clothes that come out of it will look like after ironing.

  Are you also desperate (or desperate) like me from ironing? /

Kim Kardashian receives harsh criticism for selling expensive item

Kim Kardashian has a collection of Hermes bags. Now she is selling one of the brand's rare models and is asking for a very "modest" amount. Ready to find out how much?

 Kim Kardashian

The growth strategy of the Be Pharm chain: opens 3 new branches

As part of the strategy to expand its deployment all over the country, the Be Pharm chain opens three new branches that join the 96 active chain branches.

  Three new branches are opening in strategic locations for the pharmacy chain Be /

Savyon's Moses SHOP chain is expanding

Opens the 12th branch in the new shopping center in Savyon with an estimated investment of about NIS 1.2 million.


Office supply company 'Graffiti' launches new private product brand

Digital marketing links are being produced through an advertising agency that started work this month.

 Illustrative image of office equipment.

Mul-T-Lock launches new branding strategy

The new branding strategy includes a unified logo, new names, an updated color scheme and redesigned packaging.

The new SMARTair lock system from Mul-T-Lock

California Soul: When commercial brands embrace their place

Apple recognizes how the place you come from, as a company, so deeply affects who you are and what you’re about.

FILE PHOTO: The Apple Inc. logo is seen hanging at the entrance to the Apple store on 5th Avenue in Manhattan, New York, U.S., October 16, 2019

Nike executive quits abruptly after her son illegally resells sneakers

The company said the departure of Hebert, vice president & general manager of Nike’s North America business, is effective immediately.

The Nike swoosh logo is pictured on a store in New York City, New York, U.S., September 4, 2018