Skincare

Skin deep and far beyond: Dr. Ronit Segev’s long game in professional skincare

In a field driven by packaging, promises, and relentless product launches, Dr. Ronit Segev focuses on cellular behavior, pigment pathways, and inflammatory triggers. 

Biofor founder Dr. Ronit Segev: "We're giving professionals the ability to think scientifically about what they’re doing."
7 items we loved this week

7 items we loved this week

A museum of fashion

Brand news: When Europe arrives in Israel and everything you need for Passover

B:Lab

Matcha arrives in skincare: The Korean cosmetics brand lands in Israel


Microneedling without needles: We tried the new Korean skincare series

The REEDLE SHOT series brings the microneedling experience home in an accessible, convenient, and safe way for daily use.

 REEDLE SHOT

Skincare myths it’s time to bust: What really works and what doesn’t

Yafa Maximov, Chairwoman of Israel’s Estheticians’ Organization and Beauty-Tech owner, busts common skincare myths and explains what really works, from eye cream to winter sun protection.

Skincare Routine.

A product line for treating dry and cracked skin

The Bariéderm Cica series – for protection from dryness and cracks, soothing, and repairing damaged and irritated skin during the transitional season.

URIAGE

Brand news: Alte Zachen as inspiration and the Japanese woman who landed in Tel Aviv

A vegan fragrance, the story of a scarf, a Japanese woman on the rooftop, glossy lips, the black rose, Korean beauty, the oven that landed from Italy, the razor that shrank, and more.

Oria Azran

Dry lips? 5 Blistex lip balms for the transitional season and winter

During the winter, many people suffer from chapped lips. Blistex offers new lip balms that provide moisture and vitality to the lips, some based on hyaluronic acid and advanced natural ingredients.

Blistex

Brand News: Pop-up for brands and support for reservists

Matcha craze, the legendary collection that’s getting renewed, where to buy luxury brands at fair prices, an empowering fragrance, an architecture-inspired cream, and much more.

Guess

Julia Roberts wasn't enough for her: Another achievement for the Israeli cosmetician

The biggest names in the world have long been visiting her clinics. Now, Keren Bartov is achieving another milestone as her skincare line joins the sales lineup of Bergdorf Goodman.

Keren Bartov

We stocked up for the transitional season with the hottest color of the moment

We’ve already declared that electric purple is about to take over the wardrobe – so we equipped ourselves accordingly with a bag to elevate any look.

Lilibloom

Ballet flats at 60% off and a denim skirt you’ll wear all winter

Some shopping recommendations: A chocolate-colored quilt jacket, a super useful stick for cheeks, lips, and eyes, oil blotting papers, and four other products we loved this week.

H&M

A bottle every 2 seconds: The most popular wine in the world arrives in Israel

The French winery JP CHENET arrives in Israel – a bottle is sold every 2 seconds worldwide. Also this week: A new perfume by Jean Paul Gaultier, a haircare series with Japanese matcha, and more.

JP CHENET