Skincare

Post-summer pigmentation? These are the mistakes you are making

Even using sunscreen does not guarantee full protection against pigmentation spots. Yafa Maximov explains what may lie behind the phenomenon and which mistakes to avoid.

A woman with pigmentation applying cream.
Brand news.

Brand news: Hailey Bieber in Israel and Israeli success in Hollywood

Walking on an icon.

Brand news: When a coat turns into a perfume and the brand celebrating 50

Twentyfourseven.

Brand news: What happened on the streets of Copenhagen


Clarins launches innovative two-phase serum with vitamin C and glycolic acid

Multi Active Glow Serum combines stabilized Vitamin C and glycolic acid in a two-phase formula. Alongside it, nine more new products—from Doritos Curry Coconut to a combined microwave oven.

Multi Active Glow Serum by Clarins

The gold everyone is talking about: La Prairie launches essence based on pure gold

La Prairie presents the Pure Gold Revitalising Essence, a pure gold formula that combats hormonal skin changes, restoring radiance, vitality, and youthful glow.

La Prairie PURE GOLD REVITALISING ESSENCE.

Anti-wrinkle series based on retinol

A combination of immediate effect and long-term correction: A new anti-wrinkle series based on pure retinol with clinically proven results from the first use.

Lierac Paris

Black truffle and 2-second shampoo: 7 hair products that repair summer damage

After a summer of sun, sea, and pool, winter is perfect to restore hair. Seven new products - from Korean to French - bring back shine, strength, and health.

Moroccanoil, Nourishing Mask, Price: NIS 55–119.

Dr. Sivan Mercer reveals: From salmon DNA to biostimulators: The hottest trends in aesthetics

Dr. Sivan Mercer MD

From the shower to the fragrance: The men’s product guide for winter 2026

Shaving machines, men’s lines for sensitive skin, refreshing gels, and new fragrances – all the products that will help men refresh their grooming and fragrance routine for the cool winter season.

New products for men

Korean-inspired skincare capsules

Vitamin C, ceramides, and hyaluronic acid in a precise, single-use dose: A new capsule series from Super-Pharm promises a convenient routine with active ingredients that stay fresh.

SO.KO by Super-Pharm

Brand news: Thickness does matter and who got a hair transplant

Who landed at the terminal, the gate to the journey opens, beauty of thickness, hair is the whole story, the brand making a significant move, the next generation in anti-aging, and more.

Kenneth Cole

A new solution for very dry skin: An advanced series also for babies

The XEMOSE C8+ series is based on biomimetic ceramides, intended for very dry, atopy-prone skin, and offers a gentle, safe, and effective daily solution for all ages.

XEMOSE C8+

New on the shelf

A new size for Estrella Damm beer, a smart air freshener with a game-changing patent, new flavors for Energy rice cakes, designed Friends mugs at McDonald’s, and more.

Friends mugs at McDonald’s