Skincare

Brand news: When a coat turns into a perfume and the brand celebrating 50

Inspired by the '90s, skin radiance, when a fashion item turns into a fragrance, showering with yuzu, Oktoberfest in Israel, pasta on wheels, and four-legged friends.

Walking on an icon.
Twentyfourseven.

Brand news: What happened on the streets of Copenhagen

Korean skin often tends to be more sensitive to irritation from active ingredients, which is why an approach developed there of multiple layers of products in relatively moderate concentrations.

Korean beauty product trend: Why what works in Seoul does not always work in Tel Aviv

A sign of cumulative damage the skin absorbs over the years. Pigmentation spots.

The spots that don't disappear on their own: What really works against pigmentation?


Anti-wrinkle series based on retinol

A combination of immediate effect and long-term correction: A new anti-wrinkle series based on pure retinol with clinically proven results from the first use.

Lierac Paris

Black truffle and 2-second shampoo: 7 hair products that repair summer damage

After a summer of sun, sea, and pool, winter is perfect to restore hair. Seven new products - from Korean to French - bring back shine, strength, and health.

Moroccanoil, Nourishing Mask, Price: NIS 55–119.

Dr. Sivan Mercer reveals: From salmon DNA to biostimulators: The hottest trends in aesthetics

Dr. Sivan Mercer MD

From the shower to the fragrance: The men’s product guide for winter 2026

Shaving machines, men’s lines for sensitive skin, refreshing gels, and new fragrances – all the products that will help men refresh their grooming and fragrance routine for the cool winter season.

New products for men

Korean-inspired skincare capsules

Vitamin C, ceramides, and hyaluronic acid in a precise, single-use dose: A new capsule series from Super-Pharm promises a convenient routine with active ingredients that stay fresh.

SO.KO by Super-Pharm

Brand news: Thickness does matter and who got a hair transplant

Who landed at the terminal, the gate to the journey opens, beauty of thickness, hair is the whole story, the brand making a significant move, the next generation in anti-aging, and more.

Kenneth Cole

A new solution for very dry skin: An advanced series also for babies

The XEMOSE C8+ series is based on biomimetic ceramides, intended for very dry, atopy-prone skin, and offers a gentle, safe, and effective daily solution for all ages.

XEMOSE C8+

New on the shelf

A new size for Estrella Damm beer, a smart air freshener with a game-changing patent, new flavors for Energy rice cakes, designed Friends mugs at McDonald’s, and more.

Friends mugs at McDonald’s

7 items we loved this week

We couldn’t decide: Zara’s pants or the satin dress from Mango?

Mango

Brand news: Demi Moore’s new role and who is the woman in red?

Tom Ford’s new creation, the activist ambassador, the most Japanese rooftop in Israel, oils for little ones, a trip to the orchard, a Mexican vibe, and the return of the checkers game.

Demi Moore for Kérastase