Skincare

Anti-wrinkle series based on retinol

A combination of immediate effect and long-term correction: A new anti-wrinkle series based on pure retinol with clinically proven results from the first use.

Lierac Paris
Moroccanoil, Nourishing Mask, Price: NIS 55–119.

Black truffle and 2-second shampoo: 7 hair products that repair summer damage

Dr. Sivan Mercer MD

Dr. Sivan Mercer reveals: From salmon DNA to biostimulators: The hottest trends in aesthetics

New products for men

From the shower to the fragrance: The men’s product guide for winter 2026


The British secret that makes Hollywood stars reflect on themselves has arrived in Tel Aviv

111SKIN, the London medical skincare brand developed by a plastic surgeon, has landed at Factory54 with a new and revolutionary product – a sunscreen that not only protects but also repairs.

111SKIN

Brand news: About men, women and a family combo

Not for men only, heritage as inspiration, blue-and-white wines, hot eye shadows, fragrant beads, for men only, the texture that matters, glow in a box, and a small gift with great meaning.

H&M

August is behind us, and it’s time to restart the skin after everything we did to it

Summer left its mark – too much sun, sweat, and pollution weighing on our skin. With autumn on the way, it’s the perfect moment to restore, refresh, and bring the skin back into balance.

Products that will do the job for you

Peeling mask for acne-prone skin

Suffer from facial pimples and pores? A new mask promises smooth skin. Apply, wait a few minutes, and simply peel off from the facial skin.

Uriage

Brand News: Gucci reveals a multi-dimensional journey

Diving with watches, deer antlers in the beauty industry, a hypnotic fragrance from Japan, a mesmerizing journey, a revolutionary serum, perfuming the home, and more new products.

Gucci

The beautician who changed the rules of the game

Pola Blick

SOS: Save our skin - skincare tips for the Israeli summer

Here are some easy, affordable strategies that can help you cope with Israeli heat waves, from sun protection basics to cooling tricks to keep your skin glowing (minus the sweat).

An illustrative image of a woman outside in the summer.

Brand news: Jewelry for lovers and a scent from Venice

Kylie Jenner does it again, the expanding clinic, from springs to skin, the winning trio celebrates, the winning concealer, Japan as inspiration, chocolate for lovers, not just a hamburger, and more.

Supple kiss lip glaze

Serum with technology for preserving collagen in the body

Vichy’s new serum works on 16 types of collagen in the skin, helping the skin become firmer, more hydrated, and less wrinkled.

LIFTACTIV COLLAGEN SPECIALIST 16

Sun protection product line

The French dermo-cosmetics brand URIAGE is launching in Israel for summer 2025 the BARIÉSUN series, sun protection products with an emphasis on maintaining optimal protection.

URIAGE