Hasbara

How Israeli politicians fall into the hasbara trap - opinion

We Israelis and our supporters have wrung our hands over alleged hasbara failings for decades. But we owe it to ourselves to recognize that part of the alleged failures aren’t failures at all.

Prime Minister Benjamin Netanyahu and Defense Minister Israel Katz seen in the Knesset plenum, December 16, 2024
National Security Minister Itamar Ben-Gvir celebrates the passing of the Death Penalty for Terrorists bill in the Knesset, March 30, 2026

Ben-Gvir's harassment of GSF activists was wrong, and gave critics what they wanted - editorial

Arab-Israeli activist Yoseph Haddad on board one of the vessels of the Israeli 'Hasbara' flotilla. May 17, 2026.

Jewish, Arab Israeli activists launch 'Hasbara' flotilla opposing Gaza-bound Global Sumud Flotilla

Prime Minister Benjamin Netanyahu speaks to international media on the Gaza war, in Jerusalem, August 10, 2025

In a divided world, Israel needs a new hasbara playbook - opinion


What does Israel's hasbara campaign look like six months into the Hamas war?

This campaign's goal within the global information arena is to provide details and a clear explanation of Israel's needs, policies, and conduct in its war against Hamas.

 A sign that went up at a bus stop in Washington DC regarding the Israel-Hamas war.

Grapevine April 7, 2024: Tears for Taiwan

Movers and shakers in Israeli Society

 THE TAIWAN delegation in the annual parade during Sukkot in Jerusalem 2023.

Nick Matau: The non-Jewish TikTok warrior for Israel

Although Nick Matau is neither Jewish nor Christian, he has nevertheless amassed 21.2 thousand followers on an Israel-advocacy TikTok account.

 NICK MATAU: ‘If they can’t debunk me, they usually just attack me.’

Celebrating solidarity: Diaspora Min. honors prominent figures' support in fighting antisemitism

The event, including captivating performances by some of Israel's greatest artists, was broadcast to Jewish communities around the world, thanking them for their support of Israel in its time of need.

 Diaspora affairs and Combatting Antisemitism Minister Amichai Chikli awards a token of gratitude to prominent figures who've advocated for Israel since the beginning of the war, March 31, 2024.

Eylon Levy confirms dismissal, announces new discourse initiative

Levy announced the founding of a new initiative, called New Israeli Discourse, for which he solicited funds via the Jewish crowdfunding site JGive. 

Eylon Levy, spokesman for the Israeli Government

Anglos offer the perfect hasbara for media battlefield - opinion

The draft to come to defend Israel through public diplomacy is no less important than the other one in the news.

Social media managers with laptops (Illustrative)

Suspended spokesman Eylon Levy will continue fighting the media war

Israel is currently doing a much better job in putting out information than during any previous war, said Eylon Levy. Even so, he conceded, “It’s a war of David and Goliath. It’s not an easy war.”

 EYLON LEVY: ‘I think it’s important sometimes that when questions imply genuinely atrocious insinuation, you cannot treat it as a normal question.’

Israel's diplomacy crisis: Key directorate leaderless amid Netanyahu's English flap

The directorship vacancy contrasts starkly with the urgent need for adept advocacy underscored by Netanyahu's comments and the backdrop of ongoing regional conflicts.

PRIME Minister Benjamin Netanyahu delivers a video address to AIPAC in 2019.

Editor's Notes: How Daniel Hagari can win the narrative war for the IDF - comment

The IDF is losing the worldwide PR war. IDF Spokesperson Daniel Hagari, this is how you can succeed.

 IDF SPOKESMAN Rear Admiral Daniel Hagari stands in a Hamas terror tunnel in the northern Gaza Strip, earlier this month. There must be a process that results in no terror tunnels, no terror leaders, no anti-Israel brainwashing in schools, no terror training, and no weapons, the writer asserts.

The dual challenge behind Israel's public diplomacy campaign - opinion

Having said that, hasbara faces a dual challenge: a shortage of means and lack of explicable policy. Israel’s policy is not always clear and not everything can be explained.

 A PRO-PALESTINIAN rally is held across the street from the Consulate General of Israel in New York City on October 9, in the immediate aftermath of the Hamas attack on Israel.