Hasbara

How Israeli politicians fall into the hasbara trap - opinion

We Israelis and our supporters have wrung our hands over alleged hasbara failings for decades. But we owe it to ourselves to recognize that part of the alleged failures aren’t failures at all.

Prime Minister Benjamin Netanyahu and Defense Minister Israel Katz seen in the Knesset plenum, December 16, 2024
National Security Minister Itamar Ben-Gvir celebrates the passing of the Death Penalty for Terrorists bill in the Knesset, March 30, 2026

Ben-Gvir's harassment of GSF activists was wrong, and gave critics what they wanted - editorial

Arab-Israeli activist Yoseph Haddad on board one of the vessels of the Israeli 'Hasbara' flotilla. May 17, 2026.

Jewish, Arab Israeli activists launch 'Hasbara' flotilla opposing Gaza-bound Global Sumud Flotilla

Prime Minister Benjamin Netanyahu speaks to international media on the Gaza war, in Jerusalem, August 10, 2025

In a divided world, Israel needs a new hasbara playbook - opinion


Eylon Levy to 'Post': It was a 'mistake' not to focus on Hezbollah in messaging at start of war

Eylon Levy berated the Israeli government for failing to speak on behalf of itself, having decided the information war is one not worth fighting. 

Eylon Levy, spokesman for the Israeli Government

David Brinn: A 'Jerusalem Post' journalist for the ages

Behind the Bylines: David Brinn has been working at the Post for decades, and his career has seen him interview big names in music and help push Israel's "beyond the conflict" message off the ground.

 David Brinn.

Engaging anti-Israel activists online: Can AI help Israelis do better hasbara?

The Inside Israeli Innovation Podcast with Eve Young: Season 2, Episode 26.

 Amitai Carney

Bibi, your best came a little too late - opinion

Netanyahu's speech in the US Congress drew mixed reactions; it underscored key US-Israel relations and proposed an Israel-Saudi alliance

 IN HIS speech to Congress last week, Prime Minister Benjamin Netanyahu underscored the threat that Iran poses to the Middle East and advocated for the formation of an anti-Iran ‘Abraham Alliance.’

Avi Hyman: Switching employment sectors three days into the war

On October 10, just three days into the war, Hyman began nine months of service as an Israeli government spokesperson.

 AVI HYMAN wrote his first press release at age 16 and never stopped.

Jonathan Conricus: The Swedish Israeli making the case for Israel on the world stage

"Many born-and-raised Israelis struggle with understanding that to get through to other people, you have to adapt and tailor the way you deliver your message in a way they would accept."

 Raising a glass with Lt.-Col. (ret.) Jonathan Conricus at Reshel: ‘In Jerusalem’ editor Erica Schachne (L) and Noa Amouyal.

Why politics and public diplomacy shouldn’t mix - opinion

When it comes to divisive elections abroad, if you’re identified as an Israel advocate, keeping your opinions to yourself is even more important.

 BYE BYE, Bowman: Incumbent congressman Jamaal Bowman (D-NY)’s extreme anti-Israel positions turned off voters. He will try not to set off a false fire alarm as he vacates the post.

Lilaq Logan, the African Hebrew Israelite emerging as Israel's unlikely advocate - interview

"I get a lot of messages saying, 'Thank you for standing up for us,' and I’m like, I am you. I’m part of you," Logan tells the 'Post.'

 LILAQ LOGAN, 25, in front of Iron Dome.

Changing the conversation: TalkIsrael helps Gen Z creators post a more positive picture of Israel

The non-profit wishes to change the narrative by equipping young creators with skills to promote Israel's positive image.

 AT THE BBYO Conference 2024: TalkIsrael.

Eylon Levy: A conversation with the former English-language spokesman sensation

Former English-language spokesman sensation Eylon Levy has become the new model of a public diplomacy figure.

 Inside Eylon Levy’s new studio in Tel Aviv: Editor Erica Schachne (L) and Noa Amouyal.