Hasbara
Israel's next war: A battle fought in classrooms, boardrooms, and the media - analysis
Israel must recognize that BDS, APR, and antisemitism are primary wars, not secondary theaters of combat.
WZC supposed to be about unity; J Street made it about division - opinion
Amid rising antisemitism, TalkIsrael empowers influencers to shape Israel's story online - feature
Mordechai Frizis: Israel advocate to Greek public
To win the next war, Israel must master the media battlefield - opinion
If Israel is to be ready for the next confrontation, it must treat information warfare as seriously as kinetic warfare.
Telling Israel's story: Influencers, educators, and firsthand experience - opinion
The Jewish community is wrestling with a question that cuts to the core of who we are as a people: how do we tell Israel’s story in a world that’s louder, faster, and more divided than ever?
Why Israel is winning on the battlefield but losing the global narrative war - opinion
Past wars have proven that Israel knows how to win wars on the military front, but fails on the public diplomacy front.
Editor's Notes: After Charlie Kirk’s warning, Israel bets on Gen Z influencers - comment
After Charlie Kirk’s warning on Israel’s “information war,” new deals with US firms show millions spent on influencers and AI to sway young audiences.
Inside Israel’s ‘Esther Project’: Justice Dept. filing exposes secret influencer PR campaign
The filings reveal that a firm called Bridges Partners LLC has been hired to manage an influencer network under a project code-named the “Esther Project.”
Parashat Nitzavim: Isaiah on 'hasbara'
If Israel raises its voice with confidence and persistence, its light will break through, its righteousness will be seen by the nations, and its glory acknowledged even by kings.
André Lajst of StandWithUs Brazil on Israel advocacy and public diplomacy
Executive director André Lajst explains how StandWithUs Brazil engages Portuguese speakers worldwide on Israel, antisemitism, and the Israeli-Palestinian conflict.
Explaining Israel's actions in Gaza is pointless - this is why - opinion
Hasbara is reactive: If Israel does something and the world criticizes it, the government’s response is to counter with effective hasbara.
Zionists must get up and defeat the ‘silent intifada’ - opinion
Instead of wallowing in self-pity, Zionists should reconceptualize their approach.
Hundreds of int'l delegations to visit Israel to combat anti-Israel narratives
The initiative, which will see the inclusion of over 5,000 participants overall, is being led by the Foreign Affairs Ministry and Minister Gideon Sa'ar.
Israel will always be in a never-ending PR battle - opinion
Public diplomacy in Israel has been an issue that no one has known how to handle successfully.
