Hasbara

Israel's negligent ‘hasbara’ failure in Gaza could have been avoided - opinion

While Hamas was flooding the world with unverified figures, Israel made no systematic effort to challenge them. 

MOURNERS PRAY during the funeral of Palestinians in Gaza, who, according to medics, were killed by an Israeli strike, on Wednesday. While Hamas was flooding the world with unverified figures, Israel made no systematic effort to challenge them, the writers say.
Demonstrators hold a banner in relation to group "Palestine Action" and flags in support of Palestinians during a national protest, ahead of the two year anniversary of the October 7, 2023 attack on Israel by Hamas from Gaza, in Dublin, Ireland, October 4 2025.

From ‘hasbara’ to cognitive warfare: Why responsibility must be reframed - opinion

AMBASSADOR DEBORAH Lipstadt, US Special Envoy to Combat Antisemitism speaks during 'March For Israel' at the National Mall on November 14, 2023 in Washington, DC.

Jackson synagogue arsonist unconnected to pro-Palestinian movement

Prime Minister Benjamin Netanyahu speaks to international media on the Gaza war, in Jerusalem, August 10, 2025

What’s in a name? A lot: Why Israel must reframe hasbara as informational warfare - opinion


Civil Advocacy Center head urges single ‘command’ for Israel’s public diplomacy - interview

Fragmented responsibility, unfilled top post, short-term thinking undermined Israel’s international messaging, even as civil initiatives fill gaps left by the state.

Civil Advocacy Center head Eliav Batito speaking at the Jerusalem Theatre.

Israel must create a civilian public diplomacy corps now - comment

The IDF will keep doing what only it can do. But Israel needs civilians to do what only civilians can do: explain the country in a way that is believable and not based on a uniform.

An illustration of a spokesperson's stand with the Israel flag in the background.

Winning the eighth front: Israel's fight for legitimacy, narrative - opinion

Winning it will require something we have not yet fully mustered: unity, coordination, and unapologetic resolve from the Diaspora itself.

DEMONSTRATORS HOLD a banner which reads: ‘Stop genocide! From the river to the sea, Palestine will win!’ in Madrid, earlier this year. The ultimate and explicit goal is the destruction of the State of Israel through a combination of military pressure, including terrorism, and international pressure,

The Israeli side of the story deserves to be heard - opinion

It is important for opinion shapers, journalists, researchers, and all those who work in the business of information and knowledge to visit Israel and tell the story as it truly is.

South Africa's President Cyril Ramaphosa.

Sa'ar announces forum with worldwide Jewish leaders to address growing antisemitism

Leaders from Jewish communities and organizations worldwide will participate in the J-50 Forum, to be held in Jerusalem from December 21 to 24.

Foreign Minister Gideon Sa'ar speaks during a ceremony at the Foreign Ministry in Jerusalem, September 15, 2025

Fixing Israel’s broken PR strategy: What Zionism can learn from Sun Tzu - opinion

Israel cannot afford to continue losing the information war while winning on the ground.

A man holds 'The Art of War' by Sun Tzu (illustrative)

Israel's next war: A battle fought in classrooms, boardrooms, and the media - analysis

Israel must recognize that BDS, APR, and antisemitism are primary wars, not secondary theaters of combat.

An illustrative image of a Boycott, Divestments, and Sanctions (BDS) movement protest against Israel.

WZC supposed to be about unity; J Street made it about division - opinion

Next time, the World Zionist Congress should return to its roots – a forum for shared purpose, not a playground for fringe politics.

J STREET FOUNDER Jeremy Ben-Ami is flanked by Jill Jacobs of T’ruah (left) and Margo Hughes-Robinson of Partners for Progressive Israel. Ben-Ami used his platform to push divisive political resolutions, the writer charges.

Amid rising antisemitism, TalkIsrael empowers influencers to shape Israel's story online - feature

TalkIsrael’s philosophy is simple: people don’t change their minds because they’re lectured, they change them when they feel something.

 Facebook, TikTok, Twitter, YouTube and Instagram apps are seen on a smartphone in this illustration taken, July 13, 2021

Mordechai Frizis: Israel advocate to Greek public

This transplanted Greek rabbi intends to continue his hasbara efforts on behalf of Israel.

RABBI MORDECHAI FRIZIS