Hasbara
Israel's negligent ‘hasbara’ failure in Gaza could have been avoided - opinion
While Hamas was flooding the world with unverified figures, Israel made no systematic effort to challenge them.
From ‘hasbara’ to cognitive warfare: Why responsibility must be reframed - opinion
Jackson synagogue arsonist unconnected to pro-Palestinian movement
What’s in a name? A lot: Why Israel must reframe hasbara as informational warfare - opinion
Civil Advocacy Center head urges single ‘command’ for Israel’s public diplomacy - interview
Fragmented responsibility, unfilled top post, short-term thinking undermined Israel’s international messaging, even as civil initiatives fill gaps left by the state.
Israel must create a civilian public diplomacy corps now - comment
The IDF will keep doing what only it can do. But Israel needs civilians to do what only civilians can do: explain the country in a way that is believable and not based on a uniform.
Winning the eighth front: Israel's fight for legitimacy, narrative - opinion
Winning it will require something we have not yet fully mustered: unity, coordination, and unapologetic resolve from the Diaspora itself.
The Israeli side of the story deserves to be heard - opinion
It is important for opinion shapers, journalists, researchers, and all those who work in the business of information and knowledge to visit Israel and tell the story as it truly is.
Sa'ar announces forum with worldwide Jewish leaders to address growing antisemitism
Leaders from Jewish communities and organizations worldwide will participate in the J-50 Forum, to be held in Jerusalem from December 21 to 24.
Fixing Israel’s broken PR strategy: What Zionism can learn from Sun Tzu - opinion
Israel cannot afford to continue losing the information war while winning on the ground.
Israel's next war: A battle fought in classrooms, boardrooms, and the media - analysis
Israel must recognize that BDS, APR, and antisemitism are primary wars, not secondary theaters of combat.
WZC supposed to be about unity; J Street made it about division - opinion
Next time, the World Zionist Congress should return to its roots – a forum for shared purpose, not a playground for fringe politics.
Amid rising antisemitism, TalkIsrael empowers influencers to shape Israel's story online - feature
TalkIsrael’s philosophy is simple: people don’t change their minds because they’re lectured, they change them when they feel something.
Mordechai Frizis: Israel advocate to Greek public
This transplanted Greek rabbi intends to continue his hasbara efforts on behalf of Israel.