Hasbara

In a world where narratives shape policy and policy shapes survival, adapting Israel’s communications doctrine to information warfare is not optional. It is the existential imperative of our time.

Fragmented responsibility, unfilled top post, short-term thinking undermined Israel’s international messaging, even as civil initiatives fill gaps left by the state.

The IDF will keep doing what only it can do. But Israel needs civilians to do what only civilians can do: explain the country in a way that is believable and not based on a uniform.

Winning it will require something we have not yet fully mustered: unity, coordination, and unapologetic resolve from the Diaspora itself.

It is important for opinion shapers, journalists, researchers, and all those who work in the business of information and knowledge to visit Israel and tell the story as it truly is.

Leaders from Jewish communities and organizations worldwide will participate in the J-50 Forum, to be held in Jerusalem from December 21 to 24.

Israel cannot afford to continue losing the information war while winning on the ground.

Israel must recognize that BDS, APR, and antisemitism are primary wars, not secondary theaters of combat.

Next time, the World Zionist Congress should return to its roots – a forum for shared purpose, not a playground for fringe politics.

TalkIsrael’s philosophy is simple: people don’t change their minds because they’re lectured, they change them when they feel something.