Cosmetics
L’Oréal Israel launches refill campaign with Super-Pharm for International Refill Day
The campaign includes online discounts, pop-up complexes in Tel Aviv and Haifa, and a Kantar survey showing Israeli consumers are most motivated by savings.
A new mascara promises lifted and curled lashes for up to 24 hours
A moisturizing cream series that promises freshness even on the hottest days
Summer glow: A new bronzer stick
New on the shelf: Fresh products for nostalgic flavors and sustainable home solutions
Indulge in nostalgic flavors with Bazooka-flavored chocolate milk, vegan sorbets, and stylish home storage options crafted from recycled materials.
L'Occitane unveils upgraded flagship store at Ramat Aviv Mall
French cosmetics brand L'Occitane reopens its Ramat Aviv Mall store with a Provence-inspired design, modern elements, and an advanced skin analysis service, investing NIS 600,000 in the upgrade.
The comeback of escentric molecules: Leading brand joins April's network
APRIL, a leading skincare and fragrance chain in Israel, secures exclusive rights to Escentric Molecules, a gender-free fragrance brand once popular in Israel but discontinued locally years ago.
How to restore skin balance after the holidays: The complete guide
Did unbalanced eating, irregular sleep, and disrupted routines during the holidays leave your skin tired? Here are simple tips to restore your skin's glow—without leaving home.
6 common mistakes that harm your skin—without you realizing it
Skin care expert Keren Bartov reveals: It's not just the sun causing pigmentation. Everyday habits like the soap you use and your cleaning routine could leave permanent marks on your skin.
Pigmentation: The dermatology challenge and solution
Pigmentation on the skin intensifies due to various factors, yet it’s also a natural part of the skin's renewal process. So, what can be done to reduce it?
High molecular weight, 100% natural hyaluronic acid
LIERAC PARIS launches Hydragenist Skincare line in Israel with revolutionary patents and ingredients.
Before you inject: 5 essential tips to know before lip treatments
Dreaming of perfect lips? Before you settle into the treatment chair, discover the five critical tips from Dr. Asi Dror that will help you achieve the results you’ve always wanted.
Should you try it or not: Have you experienced blueberry capsule peeling yet?
The world of facial treatments is constantly evolving. After introducing us to charcoal, gold, and spirulina, it's now the turn of berries. We set out to see if it really works.
Top 5 makeup removers in Israel in 2024
The following makeup removers were ranked according to application, the skin’s feeling after, and their effectiveness as a makeup remover.
