Cosmetics

Limited beauty edition in honor of Hello Kitty’s 50th birthday

Makeup brushes, a bag, a clip, and a tabletop mirror designed with the Japanese icon: A festive capsule collection combining nostalgia, design, and everyday functionality.

MILUCCA and Hello Kitty
Demi Moore for Kérastase

Brand news: Demi Moore’s new role and who is the woman in red?

SHISEIDO BIO-PERFORMANCE MICRO-CLICK CONCENTRATE.

Shiseido’s new treatment promises clinic results – at home

Facial pigmentation treatment, illustration.

Spots on the face? Veteran cosmetologist explains which treatment really works


Expansion: Super-Pharm's 'Beauty Clinic' Chain Launches 6th Branch

Beauty Clinic, part of Super-Pharm's aesthetics chain, opens a new branch in Bat Yam's Sea Park, joining five existing clinics, spanning 140 square meters.


L’ORÉAL is among top 10 most gender-equitable companies in the world

Ranks no. 1 in France, according to EQUILEAP.


Italian Beauty in Israel: NEAUVIA Introduces a New Revolution for Facial Skin

Innovative Injection Material, HYDRO DELUXE, is the new generation of "skin booster" treatments that have conquered leading clinics in Beverly Hills, Paris, and Milan. Now it shines in Israel.


From Black Variations to Bob Hairstyles: All the Hair Trends for the Upcoming Summer

It may feel like the peak of winter, but we're here to introduce you to the hot trends that will take over our heads in summer 2024.


This cosmetic surgery is common in children. Now adults have joined the trend

Increased social media use and Zoom meetings are collectively bringing more and more people to the plastic surgery table for cosmetic ear surgery.

 A doctor performs an examination

Brand news: The brand that comes from love and the scents of the sea from Australia

The fragrances that bring Australia to Israel, boots that will warm the winter, jewelry born of love, lighten the skin spots, pampering products for the body, where you will eat international meals.


Signed with a kiss: L'OREAL PARIS brand and Kendall Jenner launch lipsticks

The beauty brand L'OREAL PARIS launches in collaboration with the supermodel and fashion icon from the Kardashian family, Kendall Jenner, a series of long-lasting lipsticks.


Keren Bartov launches strengthened formulas

After Demi Moore, Kate Moss and Natalie Portman, Israeli women will also be able to enjoy radiant and essential skin from easy and independent care at home.


New product for Valentine's: lipgloss & lip liner in one product

Italian cosmetic brand PUPA presents its Valentine's collection with a new line - a shiny lip gloss and lip liner in one product.


Save Time : Leading Culinary Website Launches Two New Categories

New revolutionary product: stamping in four shades from blonde to very dark brown, with a unique formula for long-lasting and intense brows.

 New on the shelf