Cosmetics
Egoz Hakfar launches chop stick premium Asian series in Israel
Egoz Hakfar CEO brings noodles, sauces and Asian ingredients for NIS 4.80–27. Also: ASICS 20g running shoes, Molecule 01 perfume, biotech PDRN series, spring fabric softener, and more.
Skin deep and far beyond: Dr. Ronit Segev’s long game in professional skincare
Matcha arrives in skincare: The Korean cosmetics brand lands in Israel
It’s not that we need these shoes, it’s that daylight saving time forced us
Why is niacinamide a must-have ingredient in your skin care products?
Unveiling the Power of Niacinamide in Skincare: A must-have ingredient for smooth, vital, and renewed skin. How to ensure you're getting the real deal in your products.
Innovative solutions for thinning eyebrows? New products to transform your look
From eyebrow serums to mesmerizing fragrances and transformative hair care: A look at ten new and intriguing products aiming to refresh the Israeli market.
The top 5 blushes of 2024
The products herein have been ranked according to pigment, application, appearance, and longevity.
Adel Bespalov secures unprecedented achievement
Social media influencer Adel Bespalov, known for her online controversies, has been chosen as the leading ambassador for a major skincare brand. Here are all the details.
Great news for makeup (and TikTok) enthusiasts: Super-Pharm launches PiXi in Israel
Super-Pharm launches the makeup category of the London-based beauty brand PiXi in Israel for the first time, featuring a trendy blush series with a convenient creamy stick texture.
Affordable beauty in luxury territory: Beautycare chain arrives in the center
Beautycare, a leading and long-standing low-cost beauty and cosmetics chain in Israel, opens its 27th store in Ramat Gan's Bialik Mall, investing approximately NIS 1.5 million.
The end of dark spots? L'Oréal Paris presents the revolutionary skincare line
L'Oréal launches BRIGHT REVEAL series with serum, moisturizer, SPF50 protection, and a unique peeling mask, all based on niacinamide for treating spots and pigmentation. Scroll for full details.
Fourth time in Rishon Lezion: SACARA expands and opens fourth branch in the city
After recently opening its fourth branch in Petah Tikva, the SACARA cosmetics chain is now opening its fourth branch in Rishon Lezion, with an estimated investment of approximately NIS 600,000.
The dorsal side of your hand, shows aging signs, new study finds
Since visual estimation can be highly inaccurate, the indisputable importance of these markers is explained by their great practical value as a target for the cosmetology and cosmetics industry.
Discover must-have beauty products: A glimpse below the eyes
From NARS to Group Argania: Beauty innovations for refreshed skin, radiant hair, and sun protection.
