Campaign

Ruti Broudo makes a move no one saw coming

The restaurateur and entrepreneur is making a surprising step and entering the beauty world. Dr. Udi Bar chose her as the face of his new campaign.

Ruti Broudo
cyber Illustrative.

Iran accelerates AI-driven influence campaigns amid internal unrest

Noam Kleinstein for LAVIDO

Someone had to step up: Noam Kleinstein lands a beauty gig

The Link team

The digital shift is here and businesses cannot afford to wait


For the first time ever: Maybelline chooses Frida Uziel for campaign

The social media star will lead Maybelline New York's digital campaign, her first beauty campaign, launching next month. "Makeup lets us choose who we want to be and unleash our imagination."

 Frida Uziel, Maybelline New York Campaign

New mattress, new campaign: Kibbutz Hashlosha Group's strategic investment

Kibbutz Hashlosha Group launches a digital campaign for its orthopedic mattress, now available in supermarkets for as low as NIS 699. The campaign’s investment is valued at approximately NIS 650,000.

 Kibbutz Hashlosha Group

Reliability, durability, quality: Beko launches new campaign in Israel

Beko invests NIS 1 million in digital, outdoor, radio, and in-store ads, showcasing product durability.

 BEKO campaign

Elon Musk blasts new Jaguar campaign. 'Do you sell cars?'

A new Jaguar advertisement shows models in bold-colored clothes, and slogans like "create exuberant," "live vivid," "delete ordinary."

 Jaguar’s new advertisement.

The starring dancers : Julia Shahar & Yogev Malka will lead a campaign

Dancing with the Stars' Julia Shahar and Yogev Malka chosen as Lee Cooper ambassadors, leading couple campaign for Fall-Winter 2024/5 collection.

 Julia Shahar and her partner Yogev Malka will lead a couple campaign

Pandoor Doors launches new campaign worth NIS 6 million

The campaign, airing soon on Keshet 12, Mako, N12, and leading radio stations, focuses on new homeowners choosing Pandor over competitors.

 Pandoor Doors launches new campaign

Paetongtarn Shinawatra becomes Thailand's youngest prime minister

Paetongtarn Shinawatra becomes Thailand's youngest prime minister, following in her family's political footsteps.

 Pheu Thai Party's leader and prime ministerial candidate Paetongtarn Shinawatra gestures on the day of a pivotal parliamentary vote on a new prime minister in Bangkok, August 16, 2024.

After creating a branded bag and conquering social media, Nara Smith lands a campaign

The model's social media savvy has impressed Marc Jacobs, leading to a well-deserved campaign and boosting the brand's digital presence.

 Nara Smith

Julia Shahar and Yogev Malka step into Itay Levy's shoes

The couple, who met on the dance floor, are now the faces of Lee Cooper's new campaign.

 Itay Levy, Yogev Malka and Julia Shahar

Edan Alterman replaces Haim Hecht in rebranding campaign

Stand-up comedian and actor Edan Alterman has been chosen as the new presenter for the electrical and electronics retail chain Olam HaKolnoa Vehashmal.

 Edan Alterman