Campaign

Voice dedications and videos: Shufersal launches app for redeeming the Gold Gift Card

The app enables receiving digital gift cards, sending gifts, and adding personal dedications - without physical cards.

The new “Gold Gift Card” app.
A view of the venue as IHOP hosts its "20K for Pancake Day" event at the Santa Monica Pier and broke the GUINNESS WORLD RECORDS™ title for most pancakes served in eight hours in celebration of National Pancake Day at Santa Monica Pier on March 1, 2025 in Santa Monica, California.

IHOP denies inviting Florida GOP candidate who said ‘Americans shouldn’t die for Israel’

TOMMY HILFIGER

Doing “The Godfather” at Tommy Hilfiger’s house? Almost

YAIR LAPID (left) and Naftali Bennett share a smile at the Knesset in 2013.

Why did Lapid launch 'doom campaign' before election was even called? - analysis


New house, new campaign: The location of the assisted living network

The Palace assisted living network, part of the Azrieli Group, is currently launching a campaign for its new home in the network – Palace Rishon Lezion.

 Palace Rishon Lezion

Israeli company Papaya partners with Steve Jobs' adman to launch outstanding campaign

The company's Play On campaign is launched in key locations across the UK, from television to billboards, and has already been ranked as one of the top five creative campaigns in the world.

 A picture from Papaya's campaign

With an investment of over NIS 6 million: A new campaign for Miran Buzaglo and Touch

The home cleaning and care brand Touch continues to strengthen its position as a leading brand and is launching its 2024–2025 winter campaign starring Miran Buzaglo.

 Miran Buzaglo

Sun Mizrahi's new job

The Israeli model is now collaborating locally with the skincare brand L'Occitane. This marks Mizrahi's first beauty campaign in Israel, which has been in the works for the past six months.

 Sun Mizrahi for L'Occitane

For the first time ever: Maybelline chooses Frida Uziel for campaign

The social media star will lead Maybelline New York's digital campaign, her first beauty campaign, launching next month. "Makeup lets us choose who we want to be and unleash our imagination."

 Frida Uziel, Maybelline New York Campaign

New mattress, new campaign: Kibbutz Hashlosha Group's strategic investment

Kibbutz Hashlosha Group launches a digital campaign for its orthopedic mattress, now available in supermarkets for as low as NIS 699. The campaign’s investment is valued at approximately NIS 650,000.

 Kibbutz Hashlosha Group

Reliability, durability, quality: Beko launches new campaign in Israel

Beko invests NIS 1 million in digital, outdoor, radio, and in-store ads, showcasing product durability.

 BEKO campaign

Elon Musk blasts new Jaguar campaign. 'Do you sell cars?'

A new Jaguar advertisement shows models in bold-colored clothes, and slogans like "create exuberant," "live vivid," "delete ordinary."

 Jaguar’s new advertisement.

The starring dancers : Julia Shahar & Yogev Malka will lead a campaign

Dancing with the Stars' Julia Shahar and Yogev Malka chosen as Lee Cooper ambassadors, leading couple campaign for Fall-Winter 2024/5 collection.

 Julia Shahar and her partner Yogev Malka will lead a couple campaign

Pandoor Doors launches new campaign worth NIS 6 million

The campaign, airing soon on Keshet 12, Mako, N12, and leading radio stations, focuses on new homeowners choosing Pandor over competitors.

 Pandoor Doors launches new campaign