Campaign

Ruti Broudo makes a move no one saw coming

The restaurateur and entrepreneur is making a surprising step and entering the beauty world. Dr. Udi Bar chose her as the face of his new campaign.

Ruti Broudo
cyber Illustrative.

Iran accelerates AI-driven influence campaigns amid internal unrest

Noam Kleinstein for LAVIDO

Someone had to step up: Noam Kleinstein lands a beauty gig

The Link team

The digital shift is here and businesses cannot afford to wait


Lihi Kornowski hosts teen star in new Tapuzina Waves campaign

Kornowski teams up with red-haired actress Bar Miniely in a new summer campaign to promote the Tapuzina Waves series. The total campaign budget for 2024 is expected to be NIS 4 million.


Bar Refaeli for Femina and Reshef Levi for Colmobil in new campaigns

The lingerie brand will invest NIS 1.5 million in the campaign, while the car importer will invest NIS 3.5 million.


Rami Levy's Sycamore Campaign

New TV campaign unites secular, religious, ultra-Orthodox, and soldiers at a Shabbat table, singing "The Angels of Peace" - have tissues ready for this emotional moment. 

A local Rami Levy supearmarket is seen in Tel Aviv-Jaffa on May 14, 2023

Red Band's frontman stars as Delek presenter

Red Orbach to lead new Delek campaign, bridging Israeli attitudes in a comic narrative, budgeted around NIS 3 Million.


Ruvi Rivlin's new career

Yachin food brand rises with a fresh branding campaign, emphasizing Israeli roots and deep connection to the land, featuring former President Ruvi Rivlin's resonant voice.


Chef's submission: Asaf Granit in another campaign for the brand ahead of the holiday

Extra Retail invests about NIS 1.5 million in advertising campaigns for the group's brands in the cooking, hospitality, and home fashion fields, Vardinon and Na'aman.


Winning the competition: Mizrahi-Tefahot's achievements in a new campaign

Mizrahi-Tefahot establishes leadership in service with a unique approach centered on customer focus, maintaining its top ranking in Bank of Israel's service survey for the fourth consecutive time.


Even in the gym: Maskit goes out in the active collection

Celebrating 70 years, Maskit launches a sportswear collection that merges style with functionality. AI-generated images grace the innovative campaign.

 Maskit Active

Ofer Malls in a campaign of Passover gifts for NIS 20 in 17 shopping malls


Omer Nudelman named ambassador to fashion site Terminal X

Model and actress Omer Nudelman joins Fox family as ambassador for fashion site TERMINAL X.