Campaign

Mamdani releases Arabic-language campaign ad ahead of Tuesday election

In the video, New York mayoral frontrunner Zohran Mamdani makes a joke about knaffeh, claims his Arabic needs work, and smiles next to women in hijabs.

Supporters of Democratic candidate for New York City mayor, Zohran Mamdani, hold signs during a campaign event on the final weekend before the 2025 New York City mayoral Election in the Queens borough of New York City, US, November 1, 2025.
Trek-Yam Achziv.

25% discounts on hotels and experiences for NIS 18: The campaign launching this weekend

Pelephone

Pelephone will give flight tickets to buyers of new smartphones

Partner's new campaign

Partner launches 1 Gig internet with Direct Fiber


What will you find in Deni Avdija’s bathroom?

The NBA and Israel national team star is known for his style off the court, so it’s no surprise he’s now the face of a men’s grooming brand. So which brand is set to take over his bathroom?

Deni Avdija for HYDRA ENERGETIC

Anne Zivi to lead a major NIS 3-million campaign for French cosmetics brand

The social media personality has been chosen to lead the launch of the French brand URIAGE in Israel - and this massive budget makes her one of the highest-paid ambassadors in the cosmetics industry.

Anne Zivi, URIAGE Ambassador

Decathlon Israel launches summer 2025 campaign

The campaign will run until August 16 and will include social media activity, influencers, in-store promotions, and outdoor advertising.

 Kids' bow and arrow set, NIS 89

At her parents' house: Amit Farkash begins a new journey

It was only a matter of time before the actress and singer took another step up the fashionista ladder. Now we’ve learned that she has been chosen to be the new face of the Israeli brand Plan B.

 Amit Farkash

One of our own: Rotem Sela's new job

The beautiful host and actress Rotem Sela Joins Israeli Brand Itay Brands as the New Face of Its Affordable Basic Fashion Line | All the details.

 Rotem Sela's new job

What connects Kobi Oz and Raz Hershko? A surprising real estate project in central Israel

Shikun & Binui Real Estate is launching its flagship project – OLAM Neve Ayalon in Or Yehuda, which includes 600 residential units, 252 of which are part of the “Buyer’s Price” program.

 OLAM campaign by Shikun & Binui Real Estate

The airline launches a new spokesperson and flights starting at $299

Arkia launches its Summer 2025 campaign featuring new spokesperson Orel Tsabari under the slogan “The National Fan.” The company announces summer deals to around 30 destinations starting at $299.

 An Arkia airplane. Flights to Greece have been significantly increased. (Photo: Arkia PR)

Idan Amedi does it again: Will star in a new campaign worth NIS 6 million

In a message about perseverance, values, and belief in the journey – singer and actor Idan Amedi stars in the third consecutive campaign by the Dimri company.

 Behind the Scenes: Filming of the Amedi and Dimri Campaign

Linoy Ashram's new campaign

Sensica is launching a new campaign led by Olympic gold medalist Linoy Ashram. The campaign will present the company's flagship product—a professional at-home hair removal device.

 Linoy Ashram for Sensica

Meet: The new ambassador of the well-known sports brand

The dog Felix has been appointed as the new ambassador of the Japanese brand ASICS, with the aim of promoting movement for the benefit of body and mind.

 The dog Felix

The factory that was brought back together: Nirlat’s moving campaign

The paint company Nirlat, whose factory was completely burned down in Nir Oz, is launching a new campaign that showcases the company’s recovery after October 7.

 Nirlat