Apple

iStore in Eilat opens branch and official service lab

The official Apple distributor expands its reach to the south. the move includes establishing the city’s first official service lab by the manufacturer.

iStore branch in Eilat
iPhone 17e

Apple released iOS 26.4 – and these are all the new features

MacBook Neo

We tested Apple’s affordable MacBook – and it’s set to shake up the entire computer industry

iPhone 18 Pro

Report: The iPhone 18 Pro will present a telephoto camera with an improved aperture


AirPods Pro 3 are a major upgrade showing why Apple leads the headphone market

The AirPods Pro 3 look familiar outside but offer major upgrades inside: Improved noise cancellation, sound, water resistance, and a built-in heart rate sensor.

AirPods Pro 3

The iPhone Air is not a device for everyone, but a design statement with expected compromises

The iPhone Air is ultra-thin and light, with a 6.5-inch display, durable aluminum body, and full iPhone experience despite fewer cameras and a smaller battery.

iphone Air

US agency sues Apple for alleged discrimination against Jewish worker

Apple faces a lawsuit alleging a manager at its Virginia store made antisemitic remarks, denied time off for Shabbat, then fired a worker.

A women uses an iPhone mobile device as she passes a lighted Apple logo at the Apple store at Grand Central Terminal in New York City, April 14, 2023; illustrative.

iOS 26 makes public charging stations less dangerous

In iOS 26, Apple adds a security feature that blocks unauthorized data transfer on wired accessories, letting devices charge safely at public stations.

Secure charging on iPhone

Up to NIS 9,599: These are the prices of the iPhone 17 series in Israel

After a long wait, Pelephone has published the official prices of the iPhone 17 series in Israel, with a wide range from NIS 3,999 for the base model up to NIS 9,599 for the Pro Max version.

iPhone 17 Pro

Go update: Apple has officially released iOS 26 – these are the supported devices

Apple has released iOS 26 for iPhone 11 and above, featuring a new "Liquid Glass" design with transparency and dynamic effects, plus camera, messaging, and AI upgrades.

iOS 26 for iPhone 11

What is the wax coating on apples made of—and is it harmful? Dr. Maya Rosman explains

They are available year-round, fit easily in a bag, require no refrigeration, and are relatively mess-free—apples are the most accessible and most eaten fruit in Israel.

Apples are not overflowing with vitamins like oranges or pomegranates, but they do contain several beneficial nutrients

Apple may launch a MacBook Pro with a touch screen by the end of 2026

Apple is approaching a historic step: According to reports, MacBook Pro models with OLED screens arriving in 2026 may for the first time include a touch screen.

MacBook in Apple store

The nutritional combination that makes the apple an especially powerful tool for the body

It fell on Newton, poisoned Snow White, and became the icon of Apple. But beyond the stories, the apple is one of the healthiest, most available, and most versatile fruits there is.

Washed fruit

Apple’s new operating system: All expected innovations in iOS 26 and iPadOS 26

Apple’s new OS launch excites millions yearly. On Monday, Sept 15, 2025, Apple will unveil iOS 26 for iPhone and iPadOS 26 for iPad.

iPhone iOS 26 – The Most Significant Upgrade in a Decade