Apple
iStore in Eilat opens branch and official service lab
The official Apple distributor expands its reach to the south. the move includes establishing the city’s first official service lab by the manufacturer.
Apple released iOS 26.4 – and these are all the new features
We tested Apple’s affordable MacBook – and it’s set to shake up the entire computer industry
Report: The iPhone 18 Pro will present a telephoto camera with an improved aperture
Surprisingly: Apple announced the AirPods Max 2
After a long wait, Apple is announcing the second generation of its premium over-ear headphones. With a significant improvement in noise cancellation capabilities, and smart audio features.
A sneak peek at Apple’s new emojis
The fourth beta version of the new operating systems reveals the symbol characters that will soon join your keyboard, from a trombone to a mysterious hairy creature.
Apple announced the iPhone 17e with a chip developed in Israel
The new iPhone 17 model supports Apple’s AI tools, features faster wireless charging, and includes the new C1X modem developed by the company’s silicon team.
Breaking the market: Apple announced the cheapest MacBook ever
Apple is breaking the price ceiling with a new laptop based on the A18 Pro chip, a colorful aluminum design and battery life of up to 16 hours.
Apple unveils M5 chip with new architecture – and there are also MacBooks
After opening the announcement week with the iPhone 17e and iPad Air, the tech giant is taking it up a notch: Meet the new MacBook Air and MacBook Pro, promising unprecedented AI performance.
Apple is testing a "Deep Red" color for the iPhone 18 Pro series
Apple may break its tradition of subdued colors in the Pro series; reports point to a luxurious burgundy shade set to launch alongside the iPhone 18 Pro.
The crease almost disappeared: Apple’s engineering breakthrough in the new iPhone
A new leak points to a major Apple breakthrough in foldable screens: The crease will be almost imperceptible, and production has already advanced to the official order stage.
From glasses to a pin: This is how Apple plans to attach AI to your body
Apple is pushing forward a range of wearable AI devices that will connect cameras, sensors, and a smarter voice assistant. Is this the next step after the era of the Apple Watch? Let’s sort it out.
The book on Apple is already number one on Amazon
Ahead of the tech giant's jubilee celebrations, veteran journalist David Pogue reveals a first look at "Apple: The First 50 Years."
Steve Jobs’ 2001 music gadget is back: eBay searches surge as refurbished iPod sales jump
Driven by nostalgia for 'simpler' times and viral social media, people are choosing 'single-purpose' music players over smartphones to avoid ads, apps, and distractions.
