"Explosion" Malabi-Flavored Ice Cream, McDonald's
The soft-serve dessert brand of the burger giant jumps headfirst into the hot season with a sweet, pink new release.
McDonald’s Explosion ice cream with malabi flavor does exactly what its name implies – the flavors of the popular Middle Eastern dessert, with rose water syrup, coconut flakes, and crushed peanuts that add texture and a boost, in a Mediterranean vibe, pastel tone, and indulgent spirit. This edition joins an expanding series that includes Oreo and M&M classics, as well as pistachio and salted pretzel. In short – a party. Price: NIS 19.
Half-Half Tapuzina, Jafora
The Israeli refreshment brand welcomes summer with open arms and dives into the season with a dual and intriguing launch.
Tapuzina Half-Half by Jafora, available in individual and family bottle formats, tries to cover all current trends – diversity and mixing, the "whatever I feel like" mindset, and a health-conscious wink. These are reflected in two flavors – green tea with lemon-mint and green tea with peach – that naturally blend well, and likely won’t shake up our world too much. It's solid and successful, relatively mild for the genre, and sparks early thoughts about the next edition.
Restaurant-Style Udon, Soglowek
The veteran Israeli brand continues to grow, adapt, and respond – this time with an excellent launch that meets a widespread home need.
Soglowek’s udon noodles, part of the “Restaurant-Style Noodles” series, come fresh, chilled, and ready for quick kitchen action.
Like similar products worldwide, they require no cooking and are ready to dive straight into the microwave or pan, into a soup bowl or any other dish. As expected, they have a relatively thick texture, chewy and soft enough, wheat-based and neutral in flavor so everything works with them. A win.
Apple Chips, Sides
The major food importer blends indulgence and craving with a sensible health aspiration, launching a new series in Israel that’s meant to hit that exact brief.
Sides’ snack series comes from Portugal and includes three versions of dried apple chips – classic, green, and cinnamon-seasoned – under the Fruut Chips branding. The base here is only apples, of course, grown in orchards across Europe with no added sugar or preservatives. The bags are the right size (20g, 71–72 calories per unit), the crunch is good relative to the category, the slices are thin, and the tasty result delivers a sweet kick without frying (the process is hot air drying). Price: NIS 5 for a 20g bag.
Pro Bread, Angel Bakery
The veteran bakery (since 1927 – no joke) continues to evolve and improve its offerings, launching a particularly intriguing loaf.
Pro Bread from Angel Bakery boasts 28 grams of protein and 15 grams of carbohydrates per 100 grams, appealing to an audience with these nutritional aspirations – from athletes and gym-goers to vegans and health-conscious consumers. It treats nutritional values not as an obstacle but as a challenge, offering respectable flavor, good texture, and the ability to make you forget the fine print.