Post-October 7, Israel must realize that its reputation is an integral part of its national security. Continuing to ignore its reputational crisis can be costly.
Instead of hasbara, Israel would do well to embrace a new approach to strategic communications built around speed, engagement, and influence.
This campaign's goal within the global information arena is to provide details and a clear explanation of Israel's needs, policies, and conduct in its war against Hamas.
Although Nick Matau is neither Jewish nor Christian, he has nevertheless amassed 21.2 thousand followers on an Israel-advocacy TikTok account.
The event, including captivating performances by some of Israel's greatest artists, was broadcast to Jewish communities around the world, thanking them for their support of Israel in its time of need.
Levy announced the founding of a new initiative, called New Israeli Discourse, for which he solicited funds via the Jewish crowdfunding site JGive.
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