Sodastream

Movers and shakers: how Israeli people shape the places of this country.

Several thousand attended the meal that celebrated unity between different people who work at the factory on a daily basis.

And when you buy a SodaStream machine, even though seltzer gives you a stomachache, you know for sure you’re a Zionist.

SodaStream recruited none other than Astronaut Scott Kelly for an April fool’s video in which they launch new soda producing service.

Now, Daniel Birnbaum - who continues to head SodaStream after the acquisition - is increasingly focusing on another type of growth: medical cannabis.

In his second medical cannabis-related investment in a matter of weeks, Birnbaum will invest NIS 2 million ($550,000) in Israeli home cultivation start-up Seed.

"We want the people in Gaza to have jobs, real jobs, because where there is prosperity there can be peace," Birnbaum said.

Got a minute? Here's the week in review.

"I couldn’t be prouder or more excited to welcome SodaStream to the PepsiCo family," said PepsiCo chief executive officer Ramon Laguarta.

Starring Sir Rod Stewart as a singing sea turtle and Game of Thrones star Thor Björnsson, the campaign racked up millions of views on YouTube.