Fitness

From Israel to New York and Miami: How Nofar Hagag built a U.S. pilates brand

From Israel’s National Water Polo Team to founding Nofar Method, Nofar Hagag shares how discipline and resilience helped her build a growing Pilates brand in New York and Miami.

Israeli entrepreneur Nofar Hagag builds a Pilates brand across the U.S.
Physical Fitness.

Living better for longer: Israeli fitness experts on how to stay strong and healthy as you age

THOUSANDS OF RUNNERS take part in the Tel Aviv Night Run, Oct. 2025.

Guarding our health is an act of Jewish responsibility - opinion

How infrared became the hottest trend in the wellness world?

How infrared became the hottest trend in the wellness world?


Our home: The blessed sports initiative of the fitness studio

Habait Shelly, a studio for Reformer Pilates and functional training, is offering free training sessions on a space-available basis for reservists (men and women) until the end of April.

Habait Shelly - a studio for Reformer Pilates and functional training

Holmes Place Group won the tender to operate the Holmes Place Family club in Be’er Ya’acov

The new Holmes Place club in Be’er Ya’akov, the group’s 13th Family club, spans an area of approximately 3,400 square meters.

 Keren Shtevy, CEO of Holmes Place Group

How past wars influence fitness culture in Israel - opinion

Past wars in Israel have left a profound mark on the country’s fitness culture, turning it into an important tool for coping with security emergencies.

 A man exercising (Illustrative).

The race is on: Runners prepare for 14th annual Jerusalem Marathon

Tens of thousands of runners from all over the country and the world will be participating in 14th International Jerusalem Winner Marathon. 

 Racers are seen running in the annual Jerusalem Winner Marathon.

Opening spring: Decathlon launches outdoor sports and camping collection

Go outside, enjoy spring, explore nature, and engage in outdoor sports.

 Children's mountain bike, NIS 1,149, available at Decathlon or on decathlon.co.il

Spring in the Holy Land: Staying protein-strong and well nourished

We hope the list will help you decide where to get your supplemental protein so that you have the energy to enjoy all the activities suited to the upcoming warmer weather. 

 Herbalife protein powder

Home fitness: Products that will make your home workout efficient and enjoyable

More and more people are adopting a home workout routine with smart fitness devices and advanced accessories that allow performance tracking and skill improvement without leaving the house.

 A woman exercises at home

The home revolution: When the world of design meets the gym

The home gym, once considered a luxury or a compromise for those without time to visit a fitness center, is gradually becoming an integral part of the modern home.

 Tzahi Nahum, CEO of JustFit

What we can learn from Blue Zones: A simple, affordable path to a healthier life - opinion

Sure, going to the gym is beneficial. But it seems that it is the most basic, inexpensive and simple habit that brings good health.

 SENIORS TAKE part in an exercise session at a beach in Barcelona.

Great sets for gym workouts – in case you find yourself in the news

We took a look at the options that activewear brands are currently offering consumers, with outfits that will ensure you stand out (for the right reasons).

 Alo Yoga – top NIS 315, tights NIS 640