Fashion

The hottest running brand in the world opens a new chapter in Israel - and it’s just the beginning

Swiss brand On, the premium sports label that has taken the world by storm, announces a new strategic partnership in Israel - and signals the launch of its first flagship store in the country.

On.
7 items we loved this week

7 items we loved this week

Lee Grebenau

Lee Grebenau conquers New York: The SS27 collection is unveiled on the runway

Lihi Hod

Lihi Hod presents the spring–summer 27 collection


Sydney Sweeney stuns in dress designed by Israeli fashion designer Galia Lahav

“A perfect match of Hollywood glamour and Israeli couture,” Israel’s embassy to the US wrote on social media.

Cast members Amanda Seyfried and Sydney Sweeney attend a premiere for the film 'The Housemaid' in Los Angeles, California, U.S., December 15, 2025.

Spanish sports brand arrives in Israel with running shoes developed with an off-road champion

A.A Orthopedics launches Spain’s ATOM in Israel, introducing two shoes: TERRA MAX, a trail model developed with an off-road champion, and GP Max, a lightweight road-running shoe.

NATOM shoes at the A.A Orthopedics chain, NIS 680–749.

The winter trend everyone is talking about – back in an updated version

UGG launches three new Original's models for fall–winter 2025–26, keeping the brand’s iconic warmth, suede, and fur, now with fresh, updated designs that follow this year’s trends.

UGG for the Original's line.

COS and Other Stories & now also online in Israel

The subsidiaries of the Swedish giant H&M have delivered huge news – and we’ve been waiting for it: Now, you can find premium brand items from COS and Other Stories on H&M’s local online site.

COS and Other Stories & now also online in Israel

The fashion chain unites players from rival teams in a new campaign

The British fashion brand Lee Cooper is launching a social campaign with an investment of NIS 700,000 under the slogan "UNITED BY DENIM".

Lee Cooper

Israeli airline Israir holds impromptu fashion show during flight to Rome

The new designs, in the airline’s signature palette, were presented live to passengers as the cabin briefly became a flying fashion venue.

Israeli airline turns Rome flight into 30,000 foot fashion show

Brand news: The woman who created a revolution and walking toward success

Eating clouds, rejuvenating the skin, styling hair at home, oils in the beauty world, and the secret of the white truffle.

Blundstone and D-JOR

Can you spot them on the labels? Eden Fines and Nibar Madar shine in this collection

Maskit, the Israeli fashion house, partners with the acclaimed fashion photographer Shay Franco — in their first joint collection, which places most of its focus on men’s and unisex clothing.

Shay Franco and Sharon Tal, Maskit house designer

Rihanna and A$AP Rocky in a matching look that steals the show

The most stylish couple in Hollywood went out for a night date and surprised with matching leather coats in a Matrix style.

Rihanna and A$AP Rocky

Hugo Boss became wealthy off SS uniform production, study finds

In an article by Dr. Magdalena Ickiewicz-Sawicka, Hugo Boss's success is attributed to being the "creator of Nazi elegance," supplying uniforms to the Hitler Youth and the SS.

Photo of Lammers in black Allgemeine-SS uniform 1938