Beauty

Skin deep and far beyond: Dr. Ronit Segev’s long game in professional skincare

In a field driven by packaging, promises, and relentless product launches, Dr. Ronit Segev focuses on cellular behavior, pigment pathways, and inflammatory triggers. 

Biofor founder Dr. Ronit Segev: "We're giving professionals the ability to think scientifically about what they’re doing."
Men’s fragrances.

Version updates and new scents: What’s new in the world of men’s fragrance

H&M

It’s not that we need these shoes, it’s that daylight saving time forced us

BEYONDSKIN new store, Ofer HaKiryon Mall.

After a period we all wanted beauty – Israel’s top fragrance chain opens in the North


Did your nail break? The nail polish brand essie launches a fixing liquid coating

No longer a regular strengthener – but a smart protective layer that repairs, fixes, and preserves the nail.

essie's fixing liquid coating

Shiseido’s new treatment promises clinic results – at home

The Japanese brand launches a product with a special applicator and 18 micro-points that mimic professional aesthetic treatments. We examined the technology behind it and who it’s suitable for.

SHISEIDO BIO-PERFORMANCE MICRO-CLICK CONCENTRATE.

The treatment everyone is asking about arrives in Modi’in

Beauty Clinic is opening its 11th branch in Modi’in, introducing new treatments based on trout DNA and exosomes. What exactly do these treatments do, and who are they really suitable for?

Injections to the face.

Salmon skin treatments are reshaping beauty - and revealing the real science behind the trend

Salmon treatments are rooted in real science. Pola Blick Dayan explains why they’re trending - and if they’re truly worth the hype.

Facial injections.

Gifts you should buy first for yourself, and if you have money left – also for others

We don’t need an excuse to pamper ourselves. In these challenging times, treat yourself to beauty gifts that truly matter. Here are some top suggestions.

Yael Shelbia

Spots on the face? Veteran cosmetologist explains which treatment really works

Spots on the face have many causes. Yafa Maximov, beauty-tech owner and ex-cosmetologists’ chair, explains three main treatments: Home, professional, and tech.

Facial pigmentation treatment, illustration.

Brand news: On the connection between coffee and design

Worldly pampering, addictive fragrance, holiday sparkle, mirror-like shine, cozy winter coffee, winter survival kit, facial rescue wheel, creative sufganiyot, indulgent chocolates, and edible clouds.

Laline

Narin Ammara turns adversity into ambition with the upcoming launch of Narins Beauty

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This Israeli invention is every needle-phobic and bank manager-phobic woman’s fantasy

Hava Zingboim’s skin-tech brand has launched a product line with hyaluronic acid and a patent that enables it to penetrate the skin. The products promise to rejuvenate the skin's biological age.

Hava Zingboim

From private clinics to network clinics: Senior doctors strengthen Maccabi Aesthetics

Maccabi Aesthetics launches the "Doctors’ Team Collaboration" – top plastic surgery and medical aesthetics specialists offer treatments at network branches and private clinics for Maccabi members.

Prof. Yoav Barnea, Tony Cohen, CEO of Maccabi Aesthetics, and Eli Pesach, Director of Maccabi Aesthetics.