Beauty
Skin deep and far beyond: Dr. Ronit Segev’s long game in professional skincare
In a field driven by packaging, promises, and relentless product launches, Dr. Ronit Segev focuses on cellular behavior, pigment pathways, and inflammatory triggers.
Version updates and new scents: What’s new in the world of men’s fragrance
It’s not that we need these shoes, it’s that daylight saving time forced us
After a period we all wanted beauty – Israel’s top fragrance chain opens in the North
New on the shelf: A quality suitcase, a crunchy cracker, and Eden Fines’s brand
New products in Israel: RITZ crackers, Danone MULTI yogurt, a quality trolley suitcase by Rikuchet, Barilla pasta, Achla hummus, crispy Tivall schnitzel, and a new FIFI series by Eden Fines.
Black truffle and 2-second shampoo: 7 hair products that repair summer damage
After a summer of sun, sea, and pool, winter is perfect to restore hair. Seven new products - from Korean to French - bring back shine, strength, and health.
Ruti Broudo makes a move no one saw coming
The restaurateur and entrepreneur is making a surprising step and entering the beauty world. Dr. Udi Bar chose her as the face of his new campaign.
Limited beauty edition in honor of Hello Kitty’s 50th birthday
Makeup brushes, a bag, a clip, and a tabletop mirror designed with the Japanese icon: A festive capsule collection combining nostalgia, design, and everyday functionality.
Beauty beyond the mirror, the trends shaping 2026
L’Oréal Israel’s chief digital & marketing officer Gali Lev explains how science, AI, and new values are reshaping the beauty industry ahead of 2026.
Someone had to step up: Noam Kleinstein lands a beauty gig
Alongside releasing hit after hit, Noam Kleinstein has landed, for the first time in her career, a campaign for the Israeli skincare brand LAVIDO.
Maccabi launches LINEA: Products that help maintain the results of aesthetic treatments at home
The new line includes more than 30 products based on a unique active complex that operates even at the cellular level and is intended for home use as a continuation of clinical treatment.
Bar Refaeli opens a store at Duty Free – and launches something you haven’t seen before
The model and businesswoman unveils a new pop-up for her skincare brand at the airport – and launches an exclusive product that combines makeup and skincare in one step.
From an eyebrow gel to the coffee everyone is drinking: The products driving us crazy this month
The pimple patches that took America by storm are finally here, IL MAKIAGE launches a serum that promises fuller brows, and Nespresso brings a collection that will make your winter. What else is new?
From Korean beauty to pear beer: Launches that bring a little excitement to life
A new Korean hair brand, Israeli pear beer, limited-edition whiskey, smart headphones, and affordable skincare products – a roundup of launches marking current trends.
