Falling in Love All over Again
As part of a renewal process and the implementation of the new design concept, the Castro fashion chain is launching a highly invested and innovative store with an international vibe at the Azrieli Ramla Mall.
The new location spans across approximately 530 square meters of pure chic, bringing the hot news of the season: A summer 2026 collection that makes you want to pack a suitcase.
There are precise jeans that everyone will talk about for men and women – short, bermuda, and long; jeans in a hysterical pastel color palette of pink, white, and touches that bring a summer vibe, upgraded basic shirts and tank tops, printed T-shirts and lace embellishments, in cotton, crochet, tetra, and linen fabrics. The bottom line: A new shopping experience, a huge space, and trends not to be missed.
Haute Couture for the Face
There are fashion brands that manufacture accessories, and there are those that sculpt art. The Parisian elite brand Cartier, founded in 1827 by a family of jewelers, continues to prove that the boundary between optics and high jewelry is almost invisible. Those looking for rare raw materials, diamonds, solid gold, and unusual natural materials like luxury wood and buffalo horn will find them in Cartier glasses, which have long ceased to be an accessory and have become a collector's item.
Behind every pair lies meticulous jewelry work, each layer of lacquer is painted in a sealed room, and each frame undergoes about 40 different quality controls before its serial number is signed on it. This season, the collection (imported to Israel by the Opticana chain for over 3 decades) takes a step forward and embraces the news of Quiet Luxury. Extravagant wealth gives way to a precise, understated, and sophisticated elegance: Huge logos – out, clean architecture, featherweight, and internal details – in.
The result: Exceptionally thin and light frames combining titanium and precious metals in soft gold and champagne tones, alongside sculptural elements loyal to the DNA of the brand. At the center of the collection, two main lines stand out and turn heads:
Panthère de Cartier – a modern and breathtaking tribute to the iconic panther symbol. The temples of the glasses become jewelry with elements sculpted with supreme delicacy, paired with lenses in deep burgundy, smoke, and smoky purple tones.
Clash de Cartier – the bold, fashionable, and urban side of the brand, inspired by the successful jewelry collection, features rimless glasses decorated with sharp geometric studs and shiny metal textures – a rugged, sophisticated, and edgy Parisian look that maintains refined couture finishes.
The current collection offers glasses that feel less like a consumer product and more like a work of art.
Art in a Bottle
There are perfumes that smell good, and there are perfumes that tell a historical story. The iconic Italian niche perfume brand Casamorati, founded in the 19th century, made it its mission to preserve the magnificent and artistic glamour of the Art Nouveau era. The perfumes of the brand for women, men, and agender individuals combine a precise alchemy between aristocratic Italian tradition and a bold, modern interpretation of the olfactory world.
Tempio D'acqua, the 18th and newest fragrance, is a harmonious, fruity–floral work of art, a tribute to the healing powers of nature and Italian art. The inspiration for the fragrance comes from the luxurious Thermae Berzieri spa baths in Salsomaggiore, Italy – an architectural masterpiece designed by architect Ugo Giusti and styled by artist Galileo Chini, with the aim of creating an escapist space of serenity and distilled beauty. Colorful stained glass, figures of Greek goddesses, oriental motifs, and Art Deco decorations of the baths became the inspiration for a fragrance that invites its wearer to get lost within a deep connection to nature, tranquility, and cleanliness.
The fragrance pyramid moves from an energetic burst of juicy peach, Italian bergamot, and mandarin, through fennel, labdanum oil, and the Mahonial molecule which grants a fresh and clean floral volume, to a deep, warm, and resinous finish. The result: An evolving, elegant, present, and extraordinary fragrance.
Smart Cream
The New York skincare brand Kiehl's is launching the UV SPF50 serum in Israel in a smart formula that combines advanced skincare, targeted treatment, and high sun protection. The serum was developed using technology that combines high-quality active ingredients alongside collagen peptides, which work to improve skin tone uniformity, smooth rough texture, reduce a dull appearance, blur visible signs of aging, and provide effective protection from UVA and UVB rays. The airy texture is absorbed quickly, suits all skin types and tones, and integrates into the daily skincare routine.
A Tribute to Jasmine
The jasmine flower receives a new, sensual, and addictive interpretation in The Wonders of Jasmine collection by the SABON chain, concocted in Grasse – the perfume capital of the world, around the luxury essence Jasmine Absolute and botanical jasmine water. The result: A soft, caressing, deep, and sophisticated fragrance that lingers.
In the collection: A body scrub with fine brown sugar grains and 4 aromatic oils: Rosemary, mint, orange, and spearmint; a liquid oil-based body wash that moisturizes and leaves the skin soft and scented; a body cream with a silky texture featuring almond oil, oat milk, and vitamin E for deep nourishment and a natural glow; a hand cream rich in shea butter and aloe vera for soothing and daily care, free of parabens and mineral oil; a hair mask with 98% ingredients of natural origin, organic jojoba oil, and mallow extract (silicone-free); a home fragrance diffuser and a collection of designed gift sets that look like a decorative item.
Light for the Skin
The Hydration Glow Spray by Keren Bartov grants the skin immediate freshness, deep moisture, and a vital glow spark identified with the professional signature of Bartov and with the international stars who are her clients.
The formula relies on clinically researched ingredients, including hyaluronic acid, peptides, witch hazel, glycerin, and chamomile and lavender extracts, which in precise synergy grant rich moisture, deep soothing, and a natural glow.
The spray has a light texture that is absorbed quickly, fits all skin types, and integrates into any skincare routine – a "refreshing shot" during the day, a concentrated moisture boost, and a touch-up for makeup. With continuous use, the skin is more supple, uniform, and smooth.
Pasta of Love
Straight from the heart of the Molise region – where the fine pasta factory La Molisana is located (hence its name), Rigacuore lands in Israel in honor of Shavuot, a heart-shaped pasta that you will fall in love with, so hurry up because it is a limited edition. In honor of the holiday, a campaign is being launched in collaboration with the tomato brand Mutti, and you should be alert because a Pasta Car of the brands Mutti and La Molisana will be driving around the country. It will reach food chains and central points in Israel with an experiential activity and special prizes.
Molise is considered a natural paradise for growing grains; the region is rich in cold and pure spring water, a green environment, and clean air. In the pasta preparation process, bronze dies are used to cut it, which gives it the rough texture that sauce loves to cling to. La Molisana is considered the second-largest brand in the Italian market, growing and expanding from year to year at a rapid pace.
It is Returning
Looking for the precise combination between blue-and-white shopping, contribution to the community, and uncompromising style? The 16th About Us fair by entrepreneur and content woman Karin Laufer-Dayan is returning in a hot summer edition, keeping us awake in a positive way. The location – The Container House in Jaffa, will host 46 pop-up stores of Israeli design from all worlds of lifestyle, fashion, and design.
On the opening morning, a fashion show will be held sponsored by the super-brand SISLEY PARIS. Part of the proceeds will be donated to Ruca Farm – an organic, social, and rehabilitative farm that accompanies veterans of the security forces coping with post-trauma and acclimation difficulties. Throughout the three days of the fair, June 4–6, the farm will operate a pop-up store that will sell its fine produce, with 100% of the proceeds dedicated to the continued operation of the farm.
For the first time this year, the second floor in the complex will be dedicated to eight young and promising designers, who received an exhibition space from Laufer-Dayan at a symbolic cost – a lovely initiative that gives a real push to new local creation.
A Humane Gift
This year, your holiday gift set is going to change someone's life. In honor of the holiday, the Enosh Association – the Israeli Mental Health Association, is launching a collection of festive gifts and sets behind which lies a huge story – all were manufactured and packed with love by people coping with mental health conditions at the occupational centers of the association across the country. The profits from the purchase are transferred directly to the individuals who prepared them and will grant them professional tools, occupational experience, a sense of personal meaning, and a real opportunity to integrate into the job market and the community.
Celebrating 100
Tnuva marks 100 years of operation, and in honor of Shavuot, it proves that it is possible to take the most Israeli raw materials and give them an updated twist. It begins with a recipe booklet that brings together delicious nostalgia and a modern kitchen, and continues with new products.
The Piraeus brand enters the world of fresh mozzarella for the first time with baby mozzarella balls that add chic to any salad, and a huge, soft mozzarella ball for dishes where the cheese is the main event. The health sector brings a calcium shot with white Bio yogurt (3%, 1.5%, and also lactose-free) that covers 50% of your recommended daily calcium intake. And the star of the holiday? After scorching social networks under the "cottage trend" and recording an impressive growth of 4%, cottage cheese officially enters the baking and culinary world of Shavuot this year.
The White Queen
This Shavuot, Ma'afeh Ne'eman chose the main star – the Ne'eman Cheesecake series – a collection of cheesecakes made of 3 indulgent layers that are hard to resist: A buttery Petit Beurre base, a rich baked cream cheese layer, and a velvety ganache coating decorated with chocolate curls and tempting toppings. In the collection: Petit Beurre, pistachio, raspberry, milk chocolate, and classic cheesecake, each in a vibe that makes it hard to settle for just one slice.
Alongside it, a crazy Shavuot celebration awaits: Traditional cheesecakes, rich krunches, some of them with no added sugar, baked cheese roulade, lemon tart, cream strip cakes in various flavors, yeast cakes, and cream puffs. The savory department is not left behind: A selection of bourekas and quiches (Italian, shepherds, spinach, onion, mushroom, sweet potato, cauliflower, and broccoli).
The Hot Bulgarians
Now that Bulgaria is on stage following the Eurovision win, Tzuriel Farm takes Bulgarian cheese to an intriguing place and launches refined 16% cheeses for the holiday in flavor combinations that feel like a small but genius upgrade. The first star is Bulgarian cheese with jalapeño pepper – a combination of delicate saltiness and a pleasant spiciness that does not overpower, upgrades the salad, opens the appetite in a sandwich, and works perfectly straight from the box. Alongside it stars cheese with garlic and herbs that brings a Mediterranean vibe that makes you want to add it to pastas, roasted vegetables, baked goods, or spread generously on warm bread. The limited edition for Shavuot manages to take a classic and familiar product and give it an updated twist, light and full of character.
The Holiday Story
A meeting between Lotus Biscoff and pastry chef Alon Shabo gave birth to a dessert connecting the iconic taste of Lotus with Shabo's interpretation of a cheesecake in an XL edition. Behind the creation stands Shabo's choice of raw materials that tell the holiday story through taste, texture, and aesthetics. The cake is made of cream cheese mousse that brings richness and delicacy identified with classic cheesecakes, raspberries that add freshness and sourness that balance the sweetness, and Lotus Biscoff cookies and spread for caramel depth and a crunch identified with Lotus.
Exciting Combinations
Stop everything, Osem lands a series of innovations and exciting combinations. Spoiler: Bissli playing games with your brain.
Let us begin: The premium collection of Pasta Perfetto is renewed with:
Conchiglioni – giant hollow shells born for you to fill them with cheeses, spinach, and rich sauces.
Spinach Tagliatelle – a wide ribbon pasta that integrates wonderfully with cream sauces.
Tricolor Spirali – a curled pasta in three colors that will add color to the plate and the Story.
At Osem, they decided to play with our brain (and palate) and launched a special edition that will make you recalculate your route with every bite. The concept? The shape is not the taste you know. See Bissli Grill? The taste is pepper. Bissli Onion shape? Get ready for a barbecue taste. Bissli Pizza shape? You got a Grill taste.
More in the savory department: The Flat Pretzels series goes a step forward with a special edition in a sour cream and onion flavor, combining a crispy texture of the flat pretzels and a rich taste of sour cream and onion in a black and prominent package. The Appro Tubes series in the shape of tubes suitable for dipping, wiping, or snacking, is renewed with a cheddar flavor, bringing a rich and indulgent cheesy taste.
Love stir-frying but less into the amounts of sugar and salt of ready-made sauces? Osem launches light and balanced versions for the first time: Teriyaki sauce – 63% less sugar and 34% less sodium; Chinese Soy sauce – 50% less sugar; and Sweet Chili sauce – 73% less sugar and 53% less sodium.
Come on, sweets: Why dip the biscuit in coffee when the coffee is already inside? Petit Beurre Treats Ice Cappuccino – two crispy biscuits with a rich coffee cream between them; Arabesque Cookies Ice Cappuccino – the familiar and soft dough with a surprising filling; Home Cake Coffee Checkers – a combination of colors and flavors waiting next to the mug; and indulgent pudding in two new flavors – white chocolate praline and espresso chocolate praline.