Advanced HOKA Shoes, Kleenex for allergens, and a smart bottle – everything new on the shelf

HOKA built its reputation on running shoes with plush cushioning - but not only that. The Mach 7 keeps that signature feel while adding real responsiveness: A shoe suitable for long-distance runs as well as tempo and interval training. The sole is made from a special EVA foam with a sticky rubber outer layer that improves road grip. The upper is woven with zoned ventilation and internal reinforcement that holds the foot securely in place, along with a thin, comfortable tongue that prevents friction. The weight is low: 238 grams for a men’s size 44 and 195 grams for a women’s size 40. The result is an ultra-comfortable shoe you can wear for hours. The design also stays true to the brand’s colorful and distinctive style.

Every parent knows the scene: Summer is approaching, last year’s sandals are too small, and the child already knows exactly what they want. Hint: Not what you chose. Nimrod & More is launching a summer collection that tries to solve the challenge with a wide enough selection to keep both parents and children happy. Sizes range from 21 to 39, with sandals and flip-flops in updated designs, Adidas models for sporty kids, and a Disney collection for fans of screen characters. We tested the Stitch sandals for girls: Very comfortable, supportive, and stable. The sole lights up with every step. It may seem less essential to parents, but the kids will definitely disagree.

Caring for the eye area is one of those things that is easy to postpone - until you look in the mirror after a rough night. The Korean brand Beauty of Joseon, which built its reputation on combining ancient skincare traditions with modern formulas, is adding new eye patches to its successful ginseng line. The key ingredient, ginseng, is known in Korean tradition for revitalizing and refreshing the skin, alongside retinol, which helps improve texture and smooth fine lines - a combination already featured in the brand’s eye serum and now adapted into a more convenient patch format. Practical, quick, and reasonably priced enough for regular use without guilt.

Matrix, the professional haircare brand rooted in the salon world, is launching a series for everyday home use. Instacure Build A Bond is designed for hair that has undergone coloring, straightening treatments, or prolonged heat exposure - in other words, most women’s hair in Israel. The series includes shampoo, conditioner, a liquid mask, and a leave-in cream, all focused on strengthening the hair from within rather than just delivering a temporary cosmetic effect. The liquid mask is the standout product in the collection - a creamy texture that restores shine and flexibility to especially damaged hair. The prices are high compared to regular home haircare products, but far lower than the cost of salon restoration treatments.

For anyone whose spring brought more than just a sense of optimism, Kleenex has launched tissues specially developed for allergy season. To solve the problem of irritated skin after wiping your nose dozens of times a day, Kleenex Allergy tissues are made with three soft layers, without fragrances or additives that could worsen irritation, and they are also dermatologically tested. Naturally, this is not a product that cures allergies, but it certainly helps make them easier to deal with.

Most of us carry reusable bottles, some more convenient than others, and usually the deciding factor is the spout or straw. The ORB by ASOBU solves this cleverly: Its lid is designed to function as a drinking cup. The technology behind the design is just as impressive: Double-wall vacuum insulation that keeps drinks cold for up to 24 hours and hot for up to 12 hours - perfect for both morning coffee and afternoon water. Made from BPA-free stainless steel, it comes in a 420 ml size and in colors impossible to ignore.

Dr. Miri Lalush, a biochemist who developed her skincare line through clinical work, is launching a comprehensive skincare kit for oily and acne-prone skin. The kit includes four products designed to work together: A gentle foaming cleanser, an acid solution that removes dead skin cells and tightens pores, an anti-inflammatory lotion, and a treatment mask. The active ingredients - salicylic acid, niacinamide, zinc, and bakuchiol - have been proven effective for acne-prone skin. The advantage here is the combination. It may not sound cheap, but for anyone struggling with acne who has already spent hundreds of shekels on creams and cleansers while searching for a serious solution, this is an excellent series that delivers results.

The Hungarian skincare brand Omorovicza is arriving in Israel exclusively through Factory 54, bringing with it a story: Budapest is a spa city with a two-thousand-year history, and the brand built its formulas around the city’s unique mineral-rich thermal waters using a bio-fermentation process developed in a laboratory. The range includes products for different skincare needs, from the Queen Mist that became an international cult favorite, to a concentrated anti-aging serum, a lightweight day cream, and a gentle sulfate-free cleansing foam. A luxury skincare brand in every sense of the word - including the price tag.