The French have always known how to do proper skincare, and NUXE proves it once again. The new cream from the Nuxuriance Ultra line comes with technology that promises to be more effective than retinol—a bold claim, but after a few weeks of use, one can say there’s something to it. The texture is velvety and pleasant, the cream absorbs quickly and doesn’t leave an oily shine. The scent of orange blossom and raspberry is delicate and pleasant, not overwhelming the senses. Skin looks firmer and smoother, and fine lines really soften. The only downside is the price. But if you’re looking for a high-quality anti-aging cream that really works, this is a good investment. Price: NIS 499
ALPHA is a new men’s perfume trying to be different from the classics. The combination of smoked guaiac wood with fresh bergamot and sharp pink pepper creates an interesting scent. There is depth and complexity, with warm amber and musk notes that linger on the skin. It’s not a perfume for everyone. Those looking for something light might not connect with it, but anyone seeking a perfume with character and presence will find something special here. Another advantage is the relatively low price. Price: NIS 199.90
So Dove decided that refreshing your underarms is not enough, and now there’s deodorant for the whole body. The idea is that you can apply deodorant to your chest, back, thighs, and feet—in fact, anywhere except intimate areas and the face. It sounds a bit strange at first, but for those dealing with sweating, the solution makes sense. There are two scents—lavender chamomile and raspberry rose—and three formats: spray, stick, and cream. The formula is gentle, free of aluminum salts and alcohol, and the deodorant really doesn’t leave stains. The question is whether you really need it. But if you do, "Dove" does it right. Price: NIS 21.90–39.90 at Super-Pharm
Fitness deepens its market presence, this time in the granola arena, and I have to say they did it well. Three flavors—dark chocolate, cranberry, and honey—all with the same pleasant crunch that makes you not settle for just one. The snacks, based on whole grains, are packaged in small individual packs, convenient to toss in a bag. The dark chocolate flavor is, in my opinion, the most successful, and the fact that each snack is only about 90 calories makes it a reasonable solution for a midday snack. Price: NIS 12–22.90
Petits Beurre Treats makes the smart move—individual packages. Two cookies in a bag, each with two crispy biscuits and a chocolate cream in the middle. And honestly? It’s really convenient. Who hasn’t opened a big pack of Petits Beurre and eaten way more than planned? The individual packaging provides a small snack in the right amount. In terms of taste, it’s the classic Petits Beurre we know and love: the crispiness, the sweet chocolate, the perfect combination. In an On-The-Go era, it just makes sense. Price: NIS 7.70–17
Tnuva launches a softer and juicier version of regular tofu under "Tnuva Alternative." The difference is noticeable: the texture is truly gentler, and it absorbs spices and sauces much better. This means even those who didn’t really connect with tofu in the past can find something that works here. With 39 grams of protein per pack, it’s an excellent protein source for vegetarians, vegans, or anyone wanting to diversify their menu. You can sauté it in a pan, make spreads, mix it into patties—the possibilities are quite broad. Price: NIS 10.43–16.90
Bath & Body Works launches a winter collection under the name Platinum, looking as if it came straight out of a TikTok video: lots of glitter and a powerful floral scent with bergamot and patchouli. The series includes all the classics: rich body cream, light lotion, shower gel, and body mist, including a shimmer version for glitter lovers. The textures are pleasant, containing natural oils and shea butter. The scent lasts throughout the day and is relatively strong—those who prefer subtle and discreet scents, this is not for you. The cream is rich and nourishing, doing a good job in winter. Price: NIS 89.90–99.90
Milky TRIO with Memulda flavor—Strauss executes the collaboration Gen Z has been waiting for: Milky meets Memulda. Three layers: strawberry cream, chocolate mousse, and the classic Milky whipped topping. Brilliant idea on paper. In practice? It really works. The strawberry taste is nostalgic, the chocolate balances the sweetness, and the whipped topping does what it always does—dominates everything. It’s sweet, indulgent, and exactly what you’d expect from the union of these two brands. Totally. If you like both brands, you won’t be disappointed. If you don’t like very sweet things, move on. Price: NIS 3.40–5.90