Brand news: After Julia Roberts, Victoria Beckham, and Kim Kardashian — now it’s your turn

Designer Yaron Minkowski, one of the most recognizable names in Israeli fashion, celebrates 40 years in fashion and the launch of his Spring-Summer 2026 collection, featuring designs that cover four decades of creation, love, passion for fabrics, color, and the women who wear them.

The collection marks a return to the initial passion for creation, the thrill of the encounter between body and garment, between art and femininity. Over the years, even when he took a break from the runway, his longtime clients remained loyal, seeking his design, touch, and personal charm.

The collection is colorful and bright, bringing light after the two bleak years we experienced, conveying optimism, growth, and blooming.

Fabrics include sheer silk tulle, rich hand embroidery, woven textures of straw and leather conveying softness and renewed bloom, with a bright color palette emphasizing the sense of hope and optimism associated with Yaron — an emotional statement, a celebration of feminine creation, cross-generational, and proof that true passion never disappears, it only waits for the right moment to bloom again.

After years in which Take Me Home — Elinor Kopler’s lifestyle brand for babies — was known for textiles, it launches for the first time a baby care line, based on gentle ingredients, design, and colors faithful to the brand’s design language.

The products underwent a rigorous development process and dermatological testing to provide parents and babies with a full daily care routine and a pleasant experience. The formulas are enriched with natural ingredients suitable for babies’ delicate skin, including calendula, oatmeal, chamomile, aloe vera, and essential vitamins. The products are hypoallergenic, vegan, paraben-free, and SLS-free, meeting the highest standards of safety, quality, and design.

The range includes: 2-in-1 tear-free soap & shampoo; tear-free shampoo; oil; face cream; body lotion; and diaper cream.

Makeup and skincare brand Sacara launches Shower & Soul — a body care collection born from the understanding that a shower is also a pause from the race, an intimate ritual to connect with oneself. The innovative formulas are based on 15% pure shea butter, sweet almond oil, and vitamin B3, with natural extracts of aloe vera, chamomile, lavender, rosemary, and arnica, available in a light, fresh, luminous morning scent and a warm, soft, enveloping evening scent.

The brand also launches two new fragrances, each with a sensual, powerful, and unique story: #30 — a tempting gourmand scent that is irresistible, inviting a world of passion and sensuality, based on three types of vanilla, each adding a different layer of femininity, combined with Provence lavender, cocoa, and ginger root; and #45 — a tribute to feminine power as a statement of strength and softness, containing aldehydes, white peach, bergamot, sweet mandarin, orange blossom, petalia, rose of the valleys, mahonia, vetiver, musk, ambroxan, akigalawood, and vanilla, a soft yet strong and sophisticated feminine scent.

Maybelline New York launches Lifter Glaze Oil Balm, a lip oil balm in five shades, with a formula containing hyaluronic acid and acerola cherry extract.

NYX Professional Makeup launches LIP IV Hydrating Gloss Serum, providing shine, intense pigment, and up to 12 hours of hydration, with a formula enriched with minerals, coconut water, vitamin B12, and magnesium, available in 12 shades.

Samsung Israel opens an innovative showroom with an investment of over NIS 2 million, presenting the company’s vision for the smart home of the future and the way Samsung sees the perfect meeting of advanced technology and luxurious design — a world where every detail, from the screen to the speaker, operates in complete harmony, creating a smart, elegant, and inspiring space.

The Concept Home serves as inspiration for architects, designers, entrepreneurs, and private clients, allowing them to experience firsthand the power of technological innovation seamlessly integrated with art, aesthetics, and modern luxury design.

At the heart of the space is the living room, where digital art and breakthrough technology harmonize perfectly, on next-generation LED screens featuring large-scale AI-based Israeli art that resembles classic oil paintings, on high, large screens offering modular flexibility and perfect adaptation for any space and viewing distance, including 130-inch screens creating the illusion of a real painting rather than a screen.

The gaming room offers an immersive play experience and thrilling technological adventure; the bedroom combines serenity, premium entertainment, and 3D sound; and there is also a cinema room delivering picture and sound experiences via a cinema-grade sound system identical to Onyx movie theaters.

At Concept Home, Samsung redefines the living experience by combining smart technology, luxury design, and intuitive living in a smart, elegant, and inspiring environment.

After a clinic in London and pop-up clinics in Los Angeles and New York, Keren Bartov, a leading name in international aesthetics, opens a new clinic in the Big Fashion Glilot complex with six treatment rooms and a boutique store for Keren Bartov Advanced Skincare, just days after launching her product line at Bergdorf Goodman in New York, one of the world’s most iconic and luxurious department stores. The clinic, designed by Orly Dakter, is based on a spiritual-design concept: the architecture is the skin, and the light is the active element within it. The lighting in the space is both illumination and a design language emphasizing softness, depth, and glow, the signature “Glow” of the Bartov brand.

The interior design draws inspiration from European fashion houses and translates it into a contemporary, minimalist, and clean language, with skin tones; treatment rooms feature adjustable lighting according to the treatment type.

Bartov is known for a unique approach combining science and advanced technology with feminine sensitivity and human warmth. With around 17 years of experience and 50 advanced medical technologies in her clinics, she is considered a pioneer in the “science meets skin” approach — science that connects to both skin and mind.

Israeli fashion brand Noody, which began in retail and gained success thanks to flattering designs, stylists, quality fabrics, and accessible prices, celebrates three years with a pop-up at Ofar Ramat Aviv Mall, marking its first physical presence.

The pop-up offers smart shapewear, shapewear clothing, basic pieces, new designs in various colors and fabrics such as thick Seamless fabric. The new winter color — Deep NAVY — will be unveiled, and the Noody Young line for ages 8–12 will be launched.

The brand focuses on Seamless Fashion Shapewear technology — clothing that shapes, flatters, and feels like a second skin. Made in Europe with advanced technology, fine yet strong threads, versatile cuts, and minimalist design.

Seamless technology helps reduce textile waste. Each item comes in a reusable bag made from excess fabric; labels are embossed without plastic or metal; cuts are multi-purpose. Noody collaborates with Shenkar in an annual styling and creativity project.

The pop-up will operate from 16.11.2025–5.12.2025.

Dr. Gav launches a Wellness category with a variety of products designed to combine advanced technology with a relaxing, pampering experience. Products include spa and skincare items; stretching devices — a few minutes a day of targeted stretching to release tension; air fresheners; smart and stylish scales with lights, clear displays, and data on body fat percentage, muscle mass, metabolic age, and more, helping track changes over time and connect data with feelings.

Dutch brand NUNA, a global leader in parenting and baby products, now has its first official flagship store, featuring strollers, prams, car seats, carriers, trampolines, high chairs, cribs, and more. NUNA products emphasize safety, functionality, quality, technology, sustainability, and clean, elegant design. The seats and carriers set high safety standards, comply with the strictest regulations, and receive top ratings in crash tests. Products are made from organic, anti-allergic cotton and receive various international engineering and design awards annually, in addition to green and healthy manufacturing certifications for babies.

The Tel Aviv Port store follows a minimalist Dutch concept combining high aesthetics with smart functionality. It features all NUNA brand lines alongside unique collections not yet revealed to the local market, including exclusive collaborations with BMW, offering limited edition sporty and elegant strollers and prams. There is also a luxury clothing collection made of cashmere, including the new in-house brand TAVO, specializing in safety products for transporting pets in vehicles. The store provides services and consultations for new and expectant parents, a coffee lounge, and a nursing and changing room. Future lectures on child safety and development will be held for the general public.

American burger brand Shake Shack® opened its fifth branch in Kiryat Ono Mall, with approximately 100 seats in different spaces. The design follows the building’s architectural language, using arches and circular segments, and a nature-inspired seating area with hanging plants connecting indoor and outdoor spaces while maintaining brand elements — corrugated metal as homage to the first Shake in New York, the iconic green, and urban atmosphere.

Original murals by artist PESH offer personal interpretation of the Shack experience, inspired by city streets and neighborhood colors.

The menu features signature items: ®SHACKBURGER made from 100% Angus beef, hormone- and antibiotic-free, classic crispy fries, milkshakes, beer, wine, cocktails, and ice cream desserts in collaboration with culinary institutions including Dalal, Reviva, Celia, and Cardinal.

When the expertise and culinary tradition of Gad Dairy meet the groundbreaking innovation of Israeli Remilk, “The New Milk” was born — based on real milk proteins produced through fermentation, animal-free, identical in taste and texture to cow’s milk, rich in nutrients like calcium and vitamins, and with about 75% less sugar than traditional milk.

Products include barista milk for professional markets launched in cafes and restaurants. In January 2026, enriched milk and vanilla-flavored enriched milk will launch in retail. Additional products in the series are expected in the coming months.