Johnson & Johnson is launching an organic line featuring Carefree pantyliners and o.b. tampons made from 100% organic cotton. We tested the new products and found them to be of good quality. The Carefree liners feel soft to the touch, and the organic cotton provides a more pleasant feel than the regular lines. The o.b. tampons, without an applicator, are also good, though it's hard to notice much of a difference in use. The downside is the higher price compared to standard lines. For those looking for more natural feminine hygiene products and willing to pay a bit more, this is a nice upgrade in the right direction.
Price: NIS 20–22
L'Oréal Men Expert is entering the men’s grooming market with the Derma Control line – four products designed to tackle acne and skin imperfections. We tried the serum and the SPF cream and found them cautiously promising. The serum, with 3% niacinamide, absorbs well and leaves a pleasant matte finish, while the SPF30 cream balances moisture and protection nicely. The spot treatment works well on individual blemishes. The drawback is that results aren’t immediate – you’ll need a few weeks of patience. For men looking for a simple skincare routine to combat acne, this is a reasonable solution.
Price: NIS 46.90–69.90
Tekoa Farm is adding crispy toppings to its fresh product line, like Crispy Shallots – dried shallots that promise to add crunch and a touch of sweetness to any dish. We tried the new product and loved the crunchy texture, which holds up better than regular fried onions. The flavor is mildly sweet and more subtle than typical onions, and it works well in salads and soups. The only issue is that it loses its crunch quickly, so it’s best to add it right before serving.
Price: NIS 12.80–14.90
Weihenstephan, the world’s oldest brewery (since 1040), is launching Kristall Weissbier in Israel – a filtered, clear version of the classic Bavarian wheat beer. We tested the new beer and were pleasantly surprised by its nice balance. It's light, with 5.4% alcohol, a floral and pleasant aroma, and a mild fruity taste. Its clarity gives it a refreshing feel that’s perfect for the Israeli summer. For wheat beer lovers looking for something lighter than usual – a pleasant discovery.
Price: NIS 36–39 for a four-pack
Shiseido is updating its flagship serum with Ultimune 4.0 – an improved formula promising to target seven signs of aging at once. We tried the new serum and were impressed by its unique texture – lightweight yet rich, it absorbs quickly without leaving a sticky feeling, which is crucial in summer. The formula, with 91% natural ingredients, feels premium, and skin appears more radiant after a few weeks. The major downside is the very high price: NIS 600–720 for a serum is a serious investment. For those 30+ seeking advanced skincare with a generous budget, it's worth it. For others, there are more affordable options.
Price: NIS 600–720
Wissotzky is expanding its Cold Breeze series with a new limited-edition flavor – Watermelon-Mint for cold water infusion. We love the concept of this line: just drop a bag into cold water, wait, and enjoy a refreshing, unsweetened drink. The watermelon-mint flavor is indeed pleasantly sweet, not too artificial or overly sugary. It works well as a flavored water alternative. The only drawback is the flavor is quite subtle – those seeking intensity may be disappointed. A great idea for summer and for anyone who wants to drink more water without giving up taste. No sugar, caffeine, or sweeteners.
Price: NIS 19.90–23.90
Angel Bakery is joining the high-protein food trend with PRO Bread – promising 28g of protein per 100g and 50% fewer carbs than regular bread. We tasted it and mostly noticed the soft, airy texture that doesn’t feel like "diet bread." The flavor is mild and pleasant. The high protein content gives a prolonged feeling of fullness. The only downside is that the slices are very thin. For athletes and anyone looking to increase protein intake without sacrificing flavor, this is a solid option. Kosher pareve and vegan.
Price: NIS 19.90–24.90
Nautica is launching a new women’s fragrance collection inspired by the ocean, with two scents – Rose Island and Jasmine Coast. We tried both and were especially impressed by Rose Island, which offers a pleasant blend of citrus and floral notes with an interesting touch of ginger. The scent is youthful and energetic, but not overly sweet. Jasmine Coast is milder and better suited for evenings, but nothing particularly new. Longevity is decent – it lasts a good few hours. The price is attractive. Ideal for someone looking for a pleasant everyday scent that doesn’t break the bank.
Price: NIS 149
