TEA

The new and sweet launches that will conquer the shelves

The big brands are closing 2025 with innovations that speak exactly to the place we love most: indulgence, convenience, and health.

The new launches toward the end of 2025
Pompadour tea

For a warm winter: 2 new tea infusions

An illustrative image of matcha tea.

A perfect match(a): Finding the best matcha drinks in Jerusalem - review

 Fuze Tea

A bottle that solves the Israeli summer


Cold works too: 2 cups of this drink reduce the risk of stroke

A new study has found that drinking 2 cups of tea a day reduces the risk of heart disease by more than 20%. But there’s one small and important caveat.

 A woman drinking cold tea

New on the shelf – great products worth trying

100% organic cotton feminine hygiene, refreshing summer beer, and quality grooming products for men – here are some items that will upgrade your daily routine.

 L'Oréal Men's Grooming Line

More effective than botox: 5 herbal teas that improve skin appearance

Are stress and lack of sleep affecting your facial skin? Here are some infusions you might not have heard of, which can definitely help combat skin aging,

 Hibiscus tea

Unlocking the Gen Z craze: Matcha's surprising health benefits

Matcha, dubbed the 'Gen Z green juice,' is a favorite among girls and influencers, with its vibrant green color trending on social media platforms like Instagram.

 Unlocking the Gen Z craze: Matcha's surprising health benefits.

New study finds flavan-3-ols in tea and chocolate can lower blood pressure

Researchers observed blood pressure reductions comparable to some medications, especially in people with hypertension.

 New study finds flavan-3-ols in tea and chocolate can lower blood pressure. Illustration.

Brand news: Fashion with a vacation vibe and kosher surprises

The tech house, upgraded perfumes, unlocking potential, stylish pop-ups, prepping for Eurovision, facial repair, tuna innovations, herbal infusions and enjoyment.

 Gallabia

Japanese study shows three cups of green tea a day may prevent dementia

Research from Kanazawa University on 8,766 older adults using MRI scans revealed a 3 percent reduction in brain white matter lesions among regular green tea drinkers.

 Japanese study shows three cups of green tea a day may prevent dementia.

It's no wonder this chocolate is driving Israel crazy

We tasted and reviewed the newest food products on store shelves for you. Bon appétit!

 Para Crunch Lemon-Flavored Chocolate, Elite

Brand news: New discoveries in skin aging and the brand entering the children's market

Colorful hair dyes, an invitation to a chef’s life journey, tea not just for the sick, and many more new products that we gathered here for you.

 SACARA

Herbal tea in four flavors for weight loss

Natural tea flavor, raspberry, peach, and lemon to help improve metabolism rate.

 Herbal tea in four flavors for weight loss

The rice cakes to get you through winter, only 16 calories each

Fitness introduces low-calorie mini rice cakes with dark chocolate coating, Dr. Fischer’s new soaps promising 24-hour hydration, popcorn-flavored ice cream, and more new products worth trying.

 Dark Chocolate Rice Cakes, Only 16 Calories Each