Twister, Strauss Ice Cream
The approaching summer — which is actually already here — calls for cooling off and also asks for twists in the plot. That’s exactly what the cold-treat company is trying to do here.
The double launch of Twister by Strauss Ice Cream includes a tropical (mango, apple, and strawberry) tangy version in a non-dairy mode, as well as a milky “Fruity” edition, with a wink to strawberry-vanilla-lime lemon. It’s definitely refreshing, it’s fun as a popsicle that breaks the routine, it’s colorful, and it’s fun. Everything else can wait for winter.
Kinder Joy Jurassic World, Ferrero
One of the most consistent brands in our world joins early in the approaching dinosaur stampede and launches a new summer series in an adventurous mode.
The (limited edition, of course) Jurassic World series of Kinder Joy includes 23 Funko Pop-style toys inspired by the movies and the fearsome creatures, dedicated scanning games and app, as well as the thing itself — a milk and cocoa cream with two crispy wafer balls. All while playing.
Noodle Dishes, Tik Tak
The instant meal brand by Master Chef expands its menus and flavors with a double launch and a wink to the Far East.
The new Tik Tak dishes (NIS 6.90 for 60 grams), which join the beef and chicken flavor boxes, are also based on noodles and offer a spicy version and a hot Asian version. They require just a few microwave minutes, maintain a relatively easy prep process for the genre, and will satisfy a quick hunger pang even far from the home kitchen.
Squeezable Jam Bottles, Yad Mordechai
The popular Israeli brand broadens its range and, along the way, solves one of the most annoying problems in the world of jams and spreads.
Yad Mordechai’s squeezable bottle series (320 grams) contains smooth-textured jams, with a convenient mechanism as expected. The launch currently presents three flavors — strawberry, apricot, and berries — in-demand and fruity, with no preservatives and no food coloring, and now also without the mess and smearing issues on the way to your sandwich.
Mankai, Yango Deli
One of the most intriguing local developments of recent years arrives in the fridges of the delivery platform, and from there, straight to your home.
The Mankai (NIS 59.90 for a 280-gram box), grown in Kibbutz Be’eri, is a green superfood rich in good things — iron, vitamin B12, protein, antioxidants, folic acid, and more — and very flexible in its combination options. Inside pastries and as part of a sandwich, blended into a shake or as a dessert topping. It works, it’s healthy, it’s ours.