In recent years, Jaffa has shown a trend of accelerated renewal, combining large-scale urban investment, strengthening of community infrastructure, and growing interest from buyers and investors.
Jaffa enjoys a unique combination of strategic location, improved transportation connections, and a clear municipal policy aimed at strengthening the local community and promoting long-term urban development. The opening of the red line of the light rail, along with extensive environmental development, brings Jaffa closer to central Tel Aviv not only geographically but also in terms of image and real estate value.
The Jaffa A neighborhood, closest to Tel Aviv, is in the midst of a transformation process, with a clear goal: Within about five years, the neighborhood is expected to become a completely new and modern residential area. This transformation does not rely solely on private real estate initiatives but on large-scale public and community investment by the Tel Aviv-Jaffa Municipality, which views strengthening the local community as a top strategic goal.
Leisure and Community Infrastructure Development
The municipality has invested approximately NIS 130 million so far in renewing and upgrading community institutions in Jaffa. Notable projects include:
New community centers: Establishment of a new and luxurious building for the "Bnei Brit" community center (with an investment of NIS 39 million) and a revolutionary renovation of the "Beit Reka" community center.
Community country club: The establishment of a new country club in the neighborhood, currently in advanced stages of construction, which will serve as a hub for leisure and sports for residents.
Public spaces and gardens: Upgrading "Gan HaShnaim" and developing public gardens with play equipment and shaded seating areas.
Community clubs and cultural centers: Establishing the "Beit Barakat" cultural center in a preserved building and renewing youth and sports clubs such as "Lev Yafo" and "Yaffati."
One of the significant advantages of Jaffa A is its extensive and well-established community education system. Educational institutions and community centers in the area have been adapted and upgraded, ready to absorb the new and young population flowing into the neighborhood. The municipal investment includes the establishment of learning centers, city libraries, and early childhood centers, recognizing that community quality of life begins with children's education.
Appraiser Israel Yaakov notes that consistent community investment is an economic growth engine: "When a neighborhood receives institutional and community support, property values respond accordingly." For young families, this is a rare opportunity to enjoy quality of life in a new and developing neighborhood, with a full community framework, just minutes from central Tel Aviv.
Walking Distance from Tel Aviv Center – New Apartments for Less than NIS 3 Million
In addition to investments in urban infrastructure, many urban renewal projects have emerged in recent years. According to Tel Aviv-Jaffa Municipality data, since 2020, 13 urban renewal plans (excluding TAMA 38) have been approved in the city, including approximately 3,020 new housing units, and currently, 9 additional plans are being promoted, totaling about 4,500 housing units.
Within Jaffa, the Jaffa A neighborhood stands out as one with the highest potential for appreciation. This area is characterized by old construction alongside new projects, proximity to major transportation routes and cultural hubs, and the arrival of a young population seeking a new residential focus.
Jaffa A is at a stage where “the story is not yet fully reflected in the price,” explains senior real estate appraiser Israel Yaakov. "We see here a phenomenon of 'rolling value' – as infrastructure is completed and the population changes, prices begin to close gaps with neighboring areas. This situation attracts buyers looking for future value, not just an immediate housing solution."
"Jaffa in general, and Jaffa A in particular, has become one of the only real alternatives to Tel Aviv for families," says appraiser Israel Yaakov. "Instead of a small apartment costing NIS 3 million in Tel Aviv, you can get a new 3-room apartment in Jaffa A, minutes from the sea and the city center. The combination of price, transportation accessibility, and community character makes Jaffa A a natural choice for families seeking quality of life within walking distance of the big city."
Currently, prices for new apartments in Jaffa range around NIS 40,000 per square meter, depending on the property type and exact location. For example, in the "Nehalim" project by Tz.P. in Jaffa A, a new 3-room apartment in a unique community residential complex with abundant services for residents - including a library, yoga room, cinema hall, and workspaces - around large open spaces is sold for approximately NIS 2.9 million, a price considered unusual in the metropolitan Tel Aviv landscape.
For comparison, in nearby southern Tel Aviv neighborhoods - such as Florentin - similar apartments now cost around NIS 4.5 million, and sometimes more, for similar specifications and proximity to the city center.
"Buyers in Jaffa A are the same buyers aiming for Tel Aviv - young couples, families, and housing upgraders - but struggle with the rising prices in the city," explains appraiser Israel Yaakov. "In practice, it's just minutes, sometimes a walk, from central Tel Aviv, but with a price gap of hundreds of thousands of NIS."
According to Israel Yaakov, apartment values in Jaffa A are expected to rise 10–20% over the next 3–5 years. The implication: Buying today not only allows for affordable living but also clear potential appreciation in the medium term.