Yogurt

The new and sweet launches that will conquer the shelves

The big brands are closing 2025 with innovations that speak exactly to the place we love most: indulgence, convenience, and health.

The new launches toward the end of 2025
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Brand news: A revolution in Israel and the brand’s new vision

Maria Branyas Morera’s 117-year life gifts science her youthful gut microbiome linked to daily yogurt and Mediterranean diet.

Maria Branyas Morera, 117, shares youthful gut microbiome linked to yogurt & Mediterranean diet

Netflix & Chill 2, Ben & Jerry’s

Tasty news: Everything new on the shelves


Why Greek yogurt is much healthier than all other yogurts

Greek yogurt is a Mediterranean favorite, offering protein, probiotics, and vitamin B12 – with benefits depending on how you choose and use it.

Greek yogurt

New flavors on the shelves

Hold off on the chicken thighs: Bisli hit the grill, and the result is fire.

Sour-spicy cracker and Bisli Al Haesh, Osem

How to choose the healthiest yogurt at the supermarket? Dr. Maya Rosman shares all the tips

How much calcium and protein should you be looking for? Where are the small, harmful print details hidden? And what exactly is probiotic yogurt? The complete guide for the confused consumer.

 Yogurt with honey

Perfect winter at home: Fatteh bowl with soft chickpeas

If you haven't yet fallen under the spell of fatteh, now is the time for this special soup.

 Fatteh bowl with soft chickpeas

New study links twice-weekly yogurt intake to 20% lower risk of bowel cancer

New findings suggest that this protective effect may be specific to tumors positive for Bifidobacterium.

 New study links twice-weekly yogurt intake to 20% lower risk of bowel cancer.

The small and cute touch of Stoli

Limited editions and global editions: We tasted new products that arrived in stores.


Israeli surprise box and Icelandic salute

1,000 days of effort poured into a bottle.


Israeli foodies indulge in Japanese magic

Viral hits and sporting frenzy: Taste the "New on the Shelf" treats


 The sweet scent of success: Concentrates and cleaning wipes from NUBY

WELEDA Reintroduces their popular “ Yogurtia" Flavors, Feldman ice cream responds to public demand, and salted snacks make a comeback

 WELEDA's Skin Food series