Shoes

Egoz Hakfar launches chop stick premium Asian series in Israel

Egoz Hakfar CEO brings noodles, sauces and Asian ingredients for NIS 4.80–27. Also: ASICS 20g running shoes, Molecule 01 perfume, biotech PDRN series, spring fabric softener, and more.

Chop Stick Egoz Hakfar.
“In 2026, smart shoe care turns footwear from disposable fashion into a long-term investment that preserves value, comfort, and sustainability.”

The 2026 comprehensive guide to footwear longevity: Expert preservation strategies

H&M

It’s not that we need these shoes, it’s that daylight saving time forced us

ASICS

Brand news: Who brought Venice to Israel


Being Harry Kane: The Israeli footballers' national team campaign

Skechers launched the Electrum collection in Israel. A series of Israeli footballers became ambassadors, like the Bayern Munich star.

 Guy Melamed

The hottest sneakers take center stage

The hottest sneakers on the market right now are taking center stage in a fashion shoot that moves between luxury brands and street style.

 ASICS

Racing to the shelf: The new sports products launched this week

ASICS launches the NOVABLAST™ 5 with enhanced cushioning, lightweight materials, and a redesigned structure for a more stable and comfortable running experience.

 ASICS NOVABLAST™ 5

These shoes are a danger to the public – and not at all because of their platform

Black shoes on a platform that will be perfect for the upcoming season, a transparent brow gel that won’t crumble into white particles, and five more items we loved this week.

 Platform sandals from SANDALIKA

Pit House and HOKA in a first collaboration: a new running community in Tel Aviv

HOKA and the Pit House group announce an exciting collaboration in which the two are establishing a new running community in Tel Aviv accompanied by a unique and professional training experience.

 Sheli Zehavi, Co-owner of the Pit House group and Meir Kanner, CEO of the Sports Division, Tamuz Group

Sara Kori’s T-shirt and a diamond choker for almost nothing

We found a necklace set with sparkling crystals and a reddish heart at the center that will elevate any basic look, and 6 more items that we loved this week.

 Pilpeled & Sara Kori T-shirt

SKECHERS sports brand launches the GLIDE STEP collection

The company says: "An amazing comfort experience with every step."

 SKECHERS women, NIS 449.9

Holiday sale at SKECHERS: 20% off a selection of footwear and apparel on the website

The sports and lifestyle brand SKECHERS is offering a holiday sale with a 20% discount on a selection of footwear and apparel for women, men, and children.

 SKECHERS women - NIS 255.9

For the first time: Decathlon shoes to hit the NBA court

Decathlon announces a partnership with Alex Sarr, the rising star of the Washington Wizards. Sarr will join the research and development teams to develop basketball shoes and apparel.

 Alex Sarr

Basketball, lifestyle - and the Teenage Mutant Ninja Turtles: Puma's collection

Cowabunga. Puma launches a capsule collection in collaboration with the Teenage Mutant Ninja Turtles (TMNT) – combining basketball and lifestyle lines.

 Puma x TMNT, NIS 699