Make up
The beloved makeup brand will be sold in physical stores near you
After the beauty and personal care category at Be Pharm began expanding by adding Natasha Denona products to its shelves, it is now announcing the sale of the coveted Adah Lazorgan makeup products.
Sephora cuts ties with Huda Kattan, cites viral antisemitic video from TikTok
"Freeze your foundation" – the most surprising tips from Bobbi Brown's makeup artist
This innovation by Maya Kayy will make your summer
Dreamy skin, intoxicating scent, and perfect hair: The ultimate guide for beauty addicts
The beauty world is constantly evolving, and this time it's bringing a host of must-have products. So, what’s worth checking out?
We tried Dolce & Gabbana’s new makeup collection
The luxury Italian brand presents a new collection of 11 premium products, featuring natural ingredients and timeless Italian tradition.
Gentle eye makeup remover with 99% natural ingredients
Preserves and prevents lash loss, maintains false lashes, vegan, algae-based, and made with 99% natural ingredients.
The quest for the most precise foundation on the shelf
We tested five new foundations and came back with all the details: which one feels the best, which is suited only for oily skin, and which packaging needs to go? Here's the complete guide.
First in Israel: Robotic station for makeup and skincare product matching and sales
The international makeup and skincare brand IL MAKIAGE has launched the first robotic station in Israel that can automatically match and sell makeup and skincare products.
Moisturizer, primer, and vitamin bomb: The secret weapon of makeup artists
Once a professional secret, Bobbi Brown's Vitamin Enriched Face Base is now a global bestseller, essential in every makeup artist's kit, known for its hydrating, priming, and nourishing effects.
M.A.C's new serum-based foundation: The game-changer in skincare and makeup
This innovative foundation, combining M.A.C's makeup expertise with skincare benefits, promises firmer, smoother, and healthier skin.
Makeup brand Bobbi Brown launches innovations for stick eyeshadow
The makeup brand Bobbi Brown launches a new formula and new shades for the eye shadow known as a stick.
M.A.C's festive & glamorous 2023 collection with luxury items
Toast to the New Year with M.A.C's luxury limited edition collection, emphasizing glam. Individual items and gift boxes in festive packaging.
The Art Of Makeup Steps Up: M.A.C's New Makeup Is Also A Serum
M.A.C's makeup experts present a new innovation: A serum makeup with a unique formula of nurturing ingredients for a radiant skin look all day.
Unveiling America: IL MAKIAGE introduces an American-inspired concept store
Global makeup brand unveils a new store at Hadera's Village Mall with an urban "subway" theme. It offers personalized makeup lessons and professional services for a unique beachside experience.