Cake

The Japanese cheesecake trend: How much protein and how many calories are there?

The internet is full of videos of a cheesecake made with just two ingredients and no baking. It sounds like the perfect quick fix for a protein-packed dessert – let’s understand what it’s all about.

The trend that drives the world crazy
Stuffed Peppers.

No hassle: Simple recipes for stuffed peppers, Borekitas, and maple cake

The new launches toward the end of 2025

The new and sweet launches that will conquer the shelves

Le Musée

Delicious works of art, straight from the display case


With one simple trick: A light and fluffy autumn cake

Forget the dense honey cakes you're used to—this cake will surprise you. Perfect for Sukkot, this moist, fragrant cake owes its incredible texture to whipped eggs and oil, with a touch of cinnamon.

 A light and fluffy autumn cake

Honey cakes that will sweeten your holiday

As Rosh Hashanah approaches, Ma'afe Ne'eman offers a new collection of honey cakes, adding a twist to traditional flavors. Discover what's new and what makes this year's selection special.

 Ma'afe Ne'eman's 2024 collection

Chocolate or cheese cake? We uncover Israelis' favorite dessert

In honor of International Cake Day on July 20, Ma'afe Ne'eman launches a new collection featuring fresh flavors and textures.

 The second place goes to the crumb cheese cake

Always works: Chocolate birthday cake made in the microwave

Do you know the wonderful trick with a chocolate cake in a mug? The upgraded recipe that will make you want to make a chocolate cake in the microwave, especially for anyone who is afraid of baking.


Marshmallow, mango, caramel, and banana split: The 36-flavored surprise box

Infusions, whipped toppings, mixes, and mysteries: New taste sensations on the shelf.


Hugs from the heart: The bakers sending challah and cake to IDF soldiers during wartime

After over seven months, HaHamal HaMatok still delivers sweets to thousands of soldiers each week in the North and South of Israel. 

 Itzik Sade and Tamar Arbel.

Cheeses, wines, flowers, and cakes for Shavuot

Discover the latest offerings to adorn your holiday table in celebration of Shavuot, the festival of first fruits.


15 best cheesecakes for Shavuot: Tradition meets taste

From classic to innovative, these cheesecakes promise a festive Shavuot. Explore top picks from bakeries across Israel, each offering unique flavors and textures to elevate your holiday celebration.


Shavuot 2024: The pastries and cheesecakes to make your holiday special

Every year, new cheesecakes hit the market for Shavuot, featuring special doughs and fillings, making the choice particularly difficult.


Festive collaboration: Ron Yohananov and Ma'afe Ne'eman's Shavuot collection

Ma'afe Ne'eman bakery chain is launching its first collaboration with culinary blogger Ron Yohananov, presenting a special capsule collection for Shavuot.