The offices of Migdal Insurance and Financials in Petah Tikva, which on a daily basis are home to thousands of employees in one of the most serious fields around, were transformed for one day (or rather, for two days) into an especially glittering film set for two new campaigns, marking a significant new phase in the brand's development.
The Encounter: Elegant Tishby VS. Cynical Nissim
The lavish production brought together two prominent talents on set who created a surprising connection:
On one side, Migdal's spokesperson, Noa Tishby, a symbol of elegance, precision, and long-term vision. On the other side, Yaniv Suissa, a.k.a. Nissim from "Kupa Rashit", who is always looking for the shortest way to do things.
The filming focused precisely on this tension: between the elegant, precise, and visionary world embodied by Tishby, who brings the values of planning and security to the screen, and the Israeli, direct, and shortcut-loving world of Nissim, who manages to turn every situation into an unpredictable one. The dialogue between the two creates witty, exciting, and, above all, very human content. The encounter results in scenes full of humor and honesty, with Noa playing the "conscience" or "inner voice" that helps our Nissim see further.
What Happened on Set?
Behind the scenes, a number of diverse sets were built: from a meeting room to rooftop shoots. In addition to the commercial shoots, still photography was also taken for a broad image campaign that will be launched soon. To complete the picture, supporting actors, including children, were also integrated into the production in flashback scenes.
The new initiative continues Migdal's brand line, which offers a glimpse into people's real lives, the choices they make, and the aspiration to plan correctly in order to live well and securely.
Written in collaboration with Migdal Insurance and Finance