There is a new Crunch, and here is where you get it

Every time a new Crunch is launched, the children, the teenagers, and following them the parents – go out of their way to put their teeth on the new hit. It started a few years ago with the Crunch Cornflakes, which catapulted the status of the beloved ice cream bar to that of a coveted superstar, including a black market for trading at illogical prices.

Since then, Crunch Pistachio was also released, which did not win the same grand success, followed by another hysterical hit – Crunch Munch with corn, pretzels, soup mandels, and a mass pilgrimage to the freezers that actually wiped out the stocks and created insane demand.

And since then silence, at least until now, and if we are predicting correctly – another hysteria is about to occur here courtesy of the new Crunch, especially if you are peanut lovers.

The new addition to the gang is Crunch America, a name that evokes expectation for a variety of wild and corrupt exaggerations that would fill and coat the snack from every side. In practice – despite the name with the overseas scent, it is a relatively modest combination between caramel flavored dairy ice cream, and a peanut nougat core. Everything is coated in chocolate with roasted peanut fragments for the crunch. A relatively modest composition for such an extravagant and colorful culture.

The initial buzz was created by Gal Zehavi, a beloved Instagram content creator, who made half the country want to take a bite, and a moment before the current hit reaches the freezers, we received a first taste before everyone else, to tell you the truth and to raise or lower expectations.

A deep breath and diving into the tasting. 4 tasters, two adults and two youngsters – all in love with the Crunches that have come out over the years. A crispy bite and then a bummer – the caramel ice cream is full of aftertastes, synthetic and much less tasty than the rest of the relatively delicate flavors of the veteran Crunches. Nothing exploded in our brains when we tasted it, and therefore we waited eagerly for the core.

A second bite and the core was revealed in its full thickness and crispiness. A cute taste of peanuts, not very emphasized, a bit chocolatey and mainly childish. Not something that would cause the average peanut butter lover to purr with pleasure.

America could easily be represented by cinnamon, for example, marshmallows, and even maple which would have created a cool bite. And what about peanut butter and jelly? We swear that to such a combination we would not object.

Fantasies aside and performance aside: The children concluded that it is "nice" but the Crunch Cornflakes and the Crunch Munch are much tastier. The adults agreed and were mainly disappointed by the aftertaste of the dairy-caramel, a match that could have produced a yummy yum bite.

Perhaps if it were not called "America", we would not expect to receive a bite with the taste of the land of unlimited culinary possibilities. In the current execution – the possibilities were limited to a chocolatey-peanut taste.