Not just boots: UGG changes direction with a new men’s collection

The international lifestyle brand UGG unveils its men’s Spring 2026 collection, and this time it does so with two global icons who are impossible to ignore: British rap star Central Cee and Olympic snowboarding champion Su Yiming. Both represent international presence, constant evolution, and cultural influence, and both were chosen to front the campaign showcasing the new Otzo Clog alongside the expanded iconic Lowmel sneaker family. UGG’s signature comfort and style receive a fresh expression, and this time it’s not just about the classic boot.

UGG’s new campaign highlights the brand’s timeless and global character. Central Cee is photographed against a wall of clocks displaying time zones from major cities around the world – a visual expression of a style that crosses borders and cultures. In contrast, Su Yiming appears in a minimalist, carefully styled streetwear-inspired space that allows the new footwear to take center stage. Like UGG itself, both ambassadors do not belong to just one place; they operate on an international stage, adapt, evolve, and help shape the future. Their selection is no coincidence – it is a statement about who the brand is speaking to.

As part of the Spring–Summer 2026 launch, the brand expands the iconic Lowmel model and turns it into a fully developed sneaker family with different ankle heights, a wide range of colors, and varied aesthetics, all while preserving UGG’s distinctive and recognizable DNA. The Lowmel model, especially beloved within the UGG community, is a skate-inspired sneaker designed to be worn in a relaxed, open way. It features two-tone laces, a suede upper, and a mesh front panel, providing ideal comfort and breathability for the warmer seasons. In the same design language but with a different profile, the Lo Lowmel model offers the lightness of a sneaker combined with the cozy comfort of a slipper.

The true star of the collection is the Otzo Clog – a completely new model that combines ultra comfort with an elegant, contemporary look suitable for everyday wear. This spring, UGG presents a refined evolution of the slip-on shoe, blending traditional craftsmanship with modern aesthetics. The Otzo Clog is a new unisex model featuring a clean, elevated silhouette. Its upper is made of luxurious, durable nubuck for a polished appearance, an anatomical EVA footbed provides stability and secure movement throughout the day, and a breathable knit lining maintains a fresh feel from morning to night. It’s a shoe you can slip into in the morning and wear all day without feeling pressure or heaviness. Price: NIS 749.9.

Another standout model in the collection is Minimel – sporty sneakers with an urban edge. The model places comfort at the center through a fresh design approach. The upper combines suede with 100 percent recycled fibers for a premium look and feel, and rests on an ultra-light EVA sole made from sugarcane for all-day comfort. Flat two-tone laces and a dual-lacing system allow for endless tying options and personal styling. What makes this model especially unique is that it is produced in a factory that supports women within the brand’s supply chain, as part of the RISE – Reimagining Industry to Support Equality initiative. This collaborative initiative creates partnerships with brands like UGG to empower women and provide them with tools and education in the workplace. Price: NIS 649.9.

UGG was founded in 1978 by an Australian surfer on the beaches of California and is now considered a global lifestyle brand best known for its iconic Classic boot. Initially gaining recognition among Hollywood celebrities and fashion editors, it later became one of the most beloved brands worldwide. The brand designs and markets footwear, apparel, accessories, and home products, maintaining uncompromising quality and craftsmanship. With annual revenues exceeding $2B, UGG collaborates with leading retailers around the world.