The material that once belonged only in professional kitchens is undergoing a transformation: Stainless steel, previously considered industrial, cold, and impersonal, is becoming highly sought-after in home kitchens. The demand for naturally finished stainless steel is rising significantly, and it is no longer found only in high-end restaurant kitchens.
Yael Moskowitz, Marketing Director of Nyga Chef FOR HOME, who leads the brand’s connections between the professional kitchen world and private homes, observes this change up close. "The material that was once perceived as industrial, tough, and cold is now one of the most desired in the kitchen," she says. "People connect to its authenticity. It is a living material, it breathes, and it ages beautifully."
The shift of stainless steel from the professional world to private homes is, according to her, linked to changes in Israeli consumer culture. "The Israeli consumer is more sophisticated than before: They have tasted culinary experiences in high-end restaurants and see the materials that chefs rely on. Now they want the same level of performance in their own homes."
The strength of stainless steel is expressed not only in its appearance but also in its practicality. It is heat-resistant, does not absorb stains or odors, and is durable for years. "Stainless steel may look tough, but in everyday life it is actually calm and simple," Moskowitz explains. "Every mark or scratch becomes part of the material. It ages with elegance—and that makes it feel more authentic."
A notable example of this trend is a kitchen designed by architect Amir Tzoref in collaboration with Nyga Chef FOR HOME. The kitchen uses stainless steel almost exclusively and demonstrates how a single material can define an entire space with minimalist design. The stainless steel reflects light, creates a sense of cleanliness and spaciousness, and conveys both luxury and functionality.
Moskowitz predicts that the trend will expand beyond the kitchen. "We see it entering other spaces—bathrooms, utility areas, work corners. It is no longer a material 'just for professionals.' It is a modern design material in every sense and not a fleeting trend."
According to her, "People want a real material, one that is not ashamed of its history. Stainless steel is the most professional material there is—and it works. The fact that it is now entering private homes only shows how much we are seeking smart, precise, and durable design."