The lifestyle brand for babies, TAKE ME HOME, founded by Elinor Koffler and sold at Super-Pharm, continues to grow and is expanding into a new category. After years of being associated with textiles, the brand is launching a baby care product line for the first time. The line includes six new products, including a baby soap and shampoo, baby body oil, baby face cream, diaper rash cream, and more. All products will be sold at Super-Pharm, with prices ranging from NIS 34.90–NIS 24.90.
The brand now presents a new product line based on gentle and safe ingredients suitable for a baby’s sensitive skin, with a clean and elegant design reflecting TAKE ME HOME’s unique design language. All items in the line come in soft and elegant packaging intended to harmonize with home décor and maintain a clean, organized look in the shared bathroom.
The products underwent a meticulous development process and dermatological testing, created to provide parents with a complete daily care routine, ensuring a pleasant and soothing experience for both parent and baby.
The formulas are enriched with natural ingredients suitable for use on delicate baby skin, including calendula, oatmeal, chamomile, and aloe vera, alongside essential vitamins that help maintain soft and healthy skin. All products in the line are hypoallergenic, vegan, paraben-free, and SLS-free, meeting the highest standards of safety, quality, and design. The baby care line is available at Super-Pharm stores and online.
Elinor Koffler, founder of TAKE ME HOME: "Launching the baby care line is one of the most exciting moments in Take Me Home’s journey, as well as in my personal journey as a mother and in my professional path. For over a year, we worked with great love on every detail. It was important to me that the products be not only pleasant and safe but also harmonize with home décor. That’s why I designed the line in shades that suit the shared bathroom space, even as it fills with new baby colors. For me, bath time is much more than a daily routine; it’s a moment of connection and love. This launch carries even more special meaning, as it comes at a time when I am about to give birth myself. There is something very symbolic and moving in seeing new life come into the world, both at home and in the brand."
Products in the new line:
2-in-1 Tear-Free Soap & Shampoo – cleanses and softens skin and hair, maintains essential moisture, and leaves a gentle fragrance.
Tear-Free Baby Shampoo – specially formulated for delicate hair, soothes the scalp, and leaves hair clean and soft.
Baby Oil – helps prevent dryness and irritation, absorbs quickly, and provides a feeling of comfort.
Baby Face Cream – prevents dryness and soothes facial skin, suitable for daily use.
Baby Body Lotion – nourishes the skin and maintains essential moisture, absorbs quickly, leaving a soft and pleasant feel.
Diaper Rash Cream – protects against redness and diaper rash, creating a gentle protective layer.