If Sukkot is a holiday of building, creating, and family, it is also a holiday of taste. Eating in the sukkah is not only a religious commandment but a complete cultural experience. The sukkah becomes the family dining room open to the sky, and the festive atmosphere also brings new consumption peaks—mainly in areas related to hosting, outdoor cooking, and meats.
While Passover sees a surge in matzah and wine sales, and Rosh Hashanah in oven-roasted meats, Sukkot is entirely about the barbecue. Festive meals are replaced by gatherings around the grill, yards fill with the aroma of grilled meat, and purchases clearly reflect the spirit of the holiday.
A Sharp Increase in Disposable Hosting Products and Tableware
Sukkot consumption starts long before the fire is lit. In the weeks leading up to the holiday, there is a double-digit increase in sales of disposable tableware, plastic utensils, disposable cutlery, and hosting products. The reason is simple: Meals in the sukkah are often held outside the home, with family and friends, so demand for convenient disposable items jumps by tens of percent.
There is also an increase in sales of disposable tablecloths, serving trays, baking and grill pans, and even decorative serving dishes suitable for a “home restaurant” atmosphere under the sukkah roof.
The Grill is the Star
Alongside disposable tableware, the data shows that the products experiencing the sharpest increase in demand are grill meats—entrecôte, chicken thighs, wings, and ground meat. This is not just about formal holiday meals but also family evenings, gatherings with friends, and community events, making the barbecue an inseparable part of the holiday culture.
Even those without a charcoal or gas grill find creative solutions: Ninja Grill home appliances have become a hit in recent years, especially for those who want to avoid smoke but not give up the grilling experience.
Price Gaps in Entrecôte
Entrecôte is considered the king of the Israeli barbecue, but it is also a product that embodies the largest gaps in price and quality. Current prices range from NIS 99 to NIS 249 per kilogram, depending on quality, cut type, and meat source. The cheapest price was found at Osher Ad—NIS 99.90 per kilogram.
Ground beef has become one of the flagship products of Sukkot thanks to its many uses—from kebabs and arayes to patties and meatballs. Even families that don’t have a traditional barbecue use it for cooking in the sukkah. Price gaps are notable: The lowest price is at Hatzi Hinam—NIS 36.70 per kilogram. In Carrefour and Yohannoff stores, the price is around NIS 40 per kilogram, but at the high end, it reaches NIS 79.90 per kilogram, almost double.
Alongside meat, there is a sharp rise in demand for a variety of ready-made salads—hummus, tahini, vegetable salads, and Middle Eastern salads that serve as sides for meals in the sukkah. Bread, pitas, spices, and sauces also see increased sales, as the modern Israeli barbecue is a complete culinary experience. The cheapest hummus is at Osher Ad—Achla Hummus (750 grams) for NIS 7.90.
The Sukkot Beer War
A good grill is incomplete without a cold beer, and the Israeli beer market explodes during Sukkot. The leading brand, Goldstar, has become a symbol this year of especially aggressive competition among the chains.
Shufersal launched a “beer war” campaign by lowering the price of a six-pack from NIS 36.90 to just NIS 18.45. Rami Levy lowered it to NIS 18.40, Osher Ad and Yohannoff offered NIS 18.90, but Machsanei Hashuk presented a market-breaking price of NIS 17.90 per six-pack.
But 2025 consumers are no longer satisfied with cheap beer alone: A bottle of Clase Azul Reposado Tequila (750 ml) is sold at Osher Ad for NIS 800—the cheapest on the market, compared to NIS 849–1,068 in alcohol stores.
In this situation, the Israeli consumer rightly asks: If a six-pack of beer can be sold at half price during Sukkot—why isn’t every day a holiday?