Imagine biting into a grape that looks completely ordinary – green, smooth, shiny – but the moment you take a bite, your mouth fills with the surprising taste of cotton candy. Don’t believe it? We didn’t either, but it’s simply something you probably have to try to understand. These grapes, along with a variety of other boutique grape strains with new and surprising flavors, different sizes, crispness, and crunchiness, are now available in supermarket chains and select stores as part of the revolution led by the fruit brand "Arba-Onot."

Arba-Onot is the premium brand of the agricultural partnership "Bananas HaHof," which includes about 35 partnerships nationwide, from the Golan in the north to the Western Negev in the south. It is a partnership of farmers with farmers, whose goal is to grow fruits and vegetables across Israel and market to the Israeli consumer fresh and meticulously grown produce.

All the partnership’s capabilities have been harnessed for growing new fruit varieties, with the goal of expanding the high-quality fruit selection available in the market and allowing more variety and freedom of choice. But Arba-Onot’s flagship is grape growing. They cultivate over 3,000 dunams of table grapes, and they’re still expanding. They planted vineyards in diverse growing regions across the country to supply us with high-quality Israeli grapes grown in the Jordan Valley, the Valley of Springs, Jezreel Valley, Ramat Menashe, the Shephelah, the Golan, and other regions, across as many seasons of the year as possible.

The different grape varieties differ in color, size, and taste, but all maintain uncompromising high quality
The different grape varieties differ in color, size, and taste, but all maintain uncompromising high quality (credit: Yael Zarchin Meiron)
Even if you’ve been a grape lover for years – Arba-Onot still has something new for you
Even if you’ve been a grape lover for years – Arba-Onot still has something new for you (credit: NOAM PREISMAN)

Global innovation here in Israel


Even if you’ve been a grape lover for years – Arba-Onot still has something new for you. In recent years, the partnership has created collaborations with international grape-breeding companies like ARRA and BLOOM FRESH to bring new, special, and delicious varieties to Israel.

Among the special flavors and boutique strains, the Cotton Candy variety stands out – just like its name, a perfect bite of cotton candy. But no matter which type of grape you love – green, red, black, big, small, very sweet, or subtly sweet – Arba-Onot has the perfect variety for you. Among the strains you’ll find the crunchy-sweet Sugar Crisp; the Sweet Globe, one of the most popular grape varieties in the world; the black and magical Mystic Charm; and also the Sweet Celebration and Fire Crunch, which will completely change what you thought about red grapes!

The different grape varieties differ in color, size, and taste, but all maintain uncompromising high quality. Working in different regions of the country with many partnerships enables collaboration between all professionals, creating precise and high-quality harvesting, meticulous packaging, and fast distribution. The brand is constantly innovating and advancing – learning from one another, experimenting, and not afraid of innovation in every field, all in order to strengthen the nutritional resilience of the people of Israel and give consumers a wide, real, and good range of choices at home.

By combining classic agriculture with advanced technology, the brand manages to grow grapes in almost every climate zone in Israel
By combining classic agriculture with advanced technology, the brand manages to grow grapes in almost every climate zone in Israel (credit: NOAM PREISMAN)

Collaborations that create maximum freshness all year round


By combining classic agriculture with advanced technology, the brand manages to grow grapes in almost every climate zone in Israel. Growers from the north, center, and south adapt the varieties to the terrain conditions and begin harvesting at different times – creating a staggered season that lasts for many months.

This method also preserves maximum freshness: Each grape is harvested at the precise timing, packed with meticulous quality, and quickly shipped to points of sale. All this allows consumers to enjoy truly fresh grapes, with a stable and consistent flavor profile.

Arba-Onot stands behind every step in the supply chain, from development to planting, sorting, and shipping. The result is 100% Israeli grapes, grown in Israel by Israeli farmers for the Israeli public – at the highest quality available.

Sweet Globe, one of the most popular grape varieties in the world
Sweet Globe, one of the most popular grape varieties in the world (credit: Nick Davis)
Sweet Celebration grapes
Sweet Celebration grapes (credit: Nick Davis)

“Old-fashioned” grapes with an innovative tasting experience


So next time you pass by the fruit cooler, look out for the Arba-Onot sticker – it promises not just quality, but also an experience. These are not just “regular grapes,” but Israeli produce that goes through skilled hands, diverse soils, careful planning, and daily care. Every detail is considered with the desire to combine for you both the nostalgic enjoyment of eating summer grapes and also to bring crazy, innovative flavors with a different tasting experience. From our experience? They totally succeed! After tasting Arba-Onot, it’s hard to go back and eat anything else…

In collaboration with Arba-Onot