Extra Crispy Fries, Tapugan
The veteran Israeli brand from Sha’ar Hanegev finally delivers our big crave, bringing restaurant-style fries into home freezers (and ovens).
Tapugan’s Extra Crispy series is based on fries you’ve already eaten countless times—at restaurants and cafes, at small eateries and street food stands. And yes, even at places that outwardly declare “home-made.” Maybe no one told you that you ate them. Maybe it was hidden. Maybe it was avoided, but you ate them. Trust us.
Now, simply, comes the next very natural step, in the form of a home collection with four versions—classic fries, potato tots, extra crispy sweet potato, and also a product from the company’s collaboration with the Agadir chain, based on Agria potato fries also served in the group’s restaurants.
It’s not exactly summer, and actually not exactly a calendar month, without some sort of news from the Israeli brand’s house. And that’s good. Long relationships need those.
Bamba’s double summer launch directly connects with the hot season and includes two versions, experiences of sun-kissed life.
The first is Bamba filled with marshmallow cream toasted over fire, with a pronounced pink edge, familiar crunchiness outside, and internal sweetness that doesn’t necessarily reach its declarative realms, but still closes the circle. The second is Sun Bamba, the exact same snack, cutely designed and providing amusement.
Protein Bars, rebar
The wellness chain flows with its experiences and launches a new series in an almost naturally expected move, definitely in the air.
Rebar’s protein bars don’t ask to be protein bars, actually, but “wellness bars” enriched with protein. They are based on fruits, nuts, and other natural ingredients, avoid added white and processed sugar and preservatives, and contain 10 grams of protein.
The collection tempts visually and conceptually (“shake in a bite”), draws inspiration from the network’s popular drinks, and was created in collaboration with the Israeli food-tech company Torr. It feels real, fruity-nutty as promised, with real flavors and very reasonable sweetness, especially compared to the genre.
You can find within it “Reshape Bar” (banana, whey protein, fig, date, walnuts, almonds, and honey), “Pro Cocoa Bar” (cocoa, whey protein, banana, hazelnuts, almonds, and silan), “Pro Berries Bar” (blueberries, whey protein, strawberry, cashews, almonds, cinnamon, and honey), “Relax Bar” (mango, whey protein, pineapple, passionfruit, almonds, and honey), and also “Pro Peanuts Bar” (peanuts, whey protein, banana, date, and silan). Price: NIS 14 per unit.
Clif Bar, Carmit
In a category that never stops renewing and refreshing, comes a more classic announcement, and a big landing from the United States.
Clif Bar, arriving here thanks to Carmit, is considered one of the most recognized energy brands in America, and in the world at large, carrying more than three decades of boost on its shoulders. It is designed for athletes, and athletes at heart, created with mountain climbers, hikers, and hiking addicts in mind. Hence, of course, the Clif.
The Israeli pioneer shipment currently includes four oat bars (also with soy protein, soy flour, and nut-almonds) weighing 68 grams—peanut, chocolate chip, macadamia nut pieces with white chocolate flavor, and whole almonds with blueberries—and mini bars weighing 28 grams, as part of a ten-bar bundle (including peanut and chocolate additions). It feels right, it feels professional, it feels indulgent in the right measure, and all that remains is to say welcome, and give up wondering where you were until now.
Let's Story, Kinder
The popular chocolate brand from Ferrero expands its range and enhances the experience with a new digital storytelling platform.
Kinder’s Let’s Story, developed in collaboration with global education experts, is designed to allow families to create personalized stories. It “sits” inside the free Applaydu app and is accessible by scanning a QR code on Kinder products, leading to tens of thousands of plot paths including characters, narration, illustrations, and texts, in 15 languages—and without ads. As an added value, it’s sweeter than the product itself.