ByREUTERS

OpenAI is weighing building consumer health products, including a generative AI-powered personal health assistant, as the ChatGPT maker aims to move beyond its core offerings, Business Insider reported on Monday, citing sources close to the company.

OpenAI did not immediately respond to a Reuters request for comment.

Tech giants such as Google, Amazon, and Microsoft have long tried to give consumers control over their medical data, often with limited success.

Google, Amazon scrapped health services

Google GOOGL.O shut its health record service in 2011 due to low traction, while Amazon AMZN.O wound down its Halo fitness tracker business in 2023. Microsoft's MSFT.O HealthVault platform also failed to attract widespread adoption.

A photo taken on September 1, 2025 shows the logo of ChatGPT on a laptop screen (R) next to the ChatGPT application logo on a smartphone screen in Frankfurt am Main, western Germany.
A photo taken on September 1, 2025 shows the logo of ChatGPT on a laptop screen (R) next to the ChatGPT application logo on a smartphone screen in Frankfurt am Main, western Germany. (credit: KIRILL KUDRYAVTSEV/AFP via Getty Images)

OpenAI's healthcare push follows strategic hires, including Nate Gross, cofounder of physician network Doximity DOCS.N, as head of healthcare strategy in June, and former Instagram executive Ashley Alexander as vice president of health products in August.

At the HLTH conference in October, Gross said ChatGPT attracts about 800 million weekly active users, many seeking medical advice.