Summer
Black truffle and 2-second shampoo: 7 hair products that repair summer damage
After a summer of sun, sea, and pool, winter is perfect to restore hair. Seven new products - from Korean to French - bring back shine, strength, and health.
This is what next summer will look like for Israelis: Two new destinations starting at $299
The celebration starts early: Israelis already racing for summer 2026 vacations
Understanding Israel's summer pests: A closer look at what's bugging you
After being banned for 100 years: The European river reopens for summer swimming
The Seine River reopens after 100 years. Three free swimming areas launch in July, including one with Eiffel Tower views—part of Paris’s climate plan to reclaim the river for public use.
Summer 2025’s secret map – are travelers skipping the big cities?
A new study shows: Rotterdam over Amsterdam, Alassio over Positano. “Star chasers” reshape tourism trends, while more travelers opt for authentic, local, and spontaneous vacations near home.
7 mistakes you must avoid during the summer to maintain healthy, balanced facial skin
Overly heavy creams, frequent washing with soap, and aggressive exfoliation. These are 7 common mistakes most of us make during the hot summer—and what to do instead.
Escaping the heat: 7 cool destinations to save your summer
From the glaciers of Alaska to the green forests of the Alps: This is how you can escape the stifling humidity and unbearable heat of the Israeli summer. 7 cool places for a perfect vacation.
The products that will make your summer
Summer is around the corner, and it’s time to get ready with the products that will make the season for you. From skincare items to accessories that help you feel the freedom in every moment.
'I noticed two shadows in the water': Two sharks spotted at Beit Yanai Beach
Marine biologist Dr. Adi Barash explained that there is no reason to fear the beach. Still, the INPA advised to exercise caution.
The revolution at the shores: What you need to know for the upcoming Kinneret swimming season
The Kinneret Regional Council beaches open ahead of other Israeli beaches. Millions are expected during Passover and the season, with important updates on changes at the beaches.
Electra celebrates 80 years – launching summer 2025 with a return to the iconic orange
Electra is revamping its iconic brand with new presenter Lihi Kornowski and a special performance for the company’s customers featuring Pe'er Tasi, Dudu Aharon, and Rinat Bar.
Decathlon kicks off summer with an extensive collection of sports accessories
All the equipment and accessories to get you ready for the hot season—whether for training at home or outdoors.
Israeli firm Electra brings orange back to its marketing for summer 2025 campaign
"We've brought orange back to life – not just metaphorically, but as a core part of our brand identity," Electra Consumer Products Group CEO Zvika Shwimmer said.
