Social media

Fixing Israel’s broken PR strategy: What Zionism can learn from Sun Tzu - opinion

Israel cannot afford to continue losing the information war while winning on the ground.

A man holds 'The Art of War' by Sun Tzu (illustrative)
 Illustrative image of then-Hamas leader Yahya Sinwar in front of an image depicting smoke rising after Israeli strikes in Khan Yunis, Gaza.

Freed Gaza hostage Eitan Mor shoots image of Hamas arch-terrorist Sinwar at gun range

(Illustrative) A bugged X login screen.

X location feature is a wake-up call about the media landscape - analysis

Dimi Heryxlim, 15, a social media content creator, poses while displaying his ‘House of Lim’ Instagram page at Burwood Chinatown in Sydney, Australia, November 14, 2025.

Australia’s teen social media ban pushes content creators to look abroad


X location feature reveals origin of anti-Israel, antisemitic, and Gaza scam accounts

Concerns have been raised by some X users about the presence of foreign actors involving themselves in political movements, either for manipulation or monetization.

 A visual illustration depicts a phone with X/Twitter open with a Palestinian flag in the background.

Hamas used fake Instagram profiles to map IDF bases, track soldiers before October 7 assault

Hamas worked for years to compile models based on information IDF soldiers personal social media and practiced infiltrating bases using VR technology.

A protester at Ben-Gurion Airport holds a phone displaying an image of Israeli hostage Naama Levy taken during her captivity in Gaza, in Lod, Israel, July 21, 2024

Meta buried 'causal' evidence of social media harm, US court filings allege

To the company’s disappointment, “people who stopped using Facebook for a week reported lower feelings of depression, anxiety, loneliness, and social comparison,” internal documents said.

 Meta company

Florida man charged for threatening Americans with Hamas symbols

Arsham Rashidi Dizajgan had allegedly posted on social media photographs and videos of American citizens with inverted red triangles over their heads with threatening messages.

A man walks past a graffiti reading "Oct 7, do it again”' on a retail store in Melbourne, Australia, October 7, 2025.

Gaza Holocaust narrative not just historical revisionism, it's a squandered opportunity - opinion

When survivors choose creation over destruction, education over indoctrination, and life over death, they can remake the world a better place. 

The writer (center) appears at the Knesset Immigration, Absorption, and Diaspora Affairs Committee.

Parashat Toldot: Jacob’s conviction and Israel’s moral clarity

Jacob walked with conviction in silence; we must learn to walk with conviction amid the noise. 

JACOB IS left without closure.

Vmake review: the essential AI video editing tool for fast content creation

Learn why Vmake is the AI video editing tool that's the talk of the town. Read to learn how it makes content creation smoother and hassle-free.

Video Editing.

The Jewish world cannot answer doctrinal war with crisis communications - opinion

It is a losing battle to send a fashion influencer into a historical debate.

The young people who chant for intifada and denounce Zionism with quasi-religious conviction do not consider themselves ignorant. They consider themselves enlightened.

Likes don't equal influence: Why Jewish advocacy's digital strategy is failing - opinion

The Jewish world has spent millions on pro-Israel influencers, but merely being seen is a ‘digital illusion’.

Hen Mazzig is an Israeli-raised author and social critic.

Israel's PR war is being lost by amateurs - opinion

While the government flails, individual Israelis and Jews with large online followings have stepped up.

The Israeli government fails to issue timely responses to anti-Israel accusations, such as the explosion at the Al-Ahli Hospital (pictured) in October 2023, which was later found to have been caused by a misfired Palestinian Islamic Jihad rocket.

Influencing in uniform: IDF's soldier-influencers go viral

Young IDF soldiers are turning to social media to share their service, but rising backlash, strict new army rules, and the risks of going viral in uniform are reshaping what they can say online.

An Israeli female soldier is seen in an army deployment area near Israel-Gaza border.