Public diplomacy
Who decides the greater good in wartime? Israel Is fighting that battle now - opinion
The struggle between institutions, politicians, media and public opinion is shaping Israel’s war effort as much as events on the battlefield.
From a viral barista to the Oscars: Israel is winning the PR war but can't stop now - opinion
A time to act: When citizens must become strategic communicators - opinion
No plan, director, or strategy: Israel's hasbara breakdown and how it can be saved - analysis
No. 12: Isaac Herzog: President of the State of Israel
Though careful in what he says in terms of refraining from vulgar speech, Isaac Herzog does not hesitate to voice his opposition to government policies and decisions.
André Lajst of StandWithUs Brazil on Israel advocacy and public diplomacy
Executive director André Lajst explains how StandWithUs Brazil engages Portuguese speakers worldwide on Israel, antisemitism, and the Israeli-Palestinian conflict.
Explaining Israel's actions in Gaza is pointless - this is why - opinion
Hasbara is reactive: If Israel does something and the world criticizes it, the government’s response is to counter with effective hasbara.
Israel must win with moral clarity to win strategically - opinion
Even under fire, ethical conduct is not a luxury. Without moral responsibility toward others, our call for recognition and self-determination loses its force.
Israel’s declining image in the United States poses a strategic threat - opinion
To halt the decline in US support, Israel must treat public diplomacy as a national security priority.
