Luxury

With F-16-style steering, the Lexus RZ electric arrives in Israel: From NIS 300,000

The Japanese crossover receives a facelift and a new sport version with a steering system not physically connected to the wheels, only electronically. Range and performance have been improved.

Lexus, the conservative brand, is trying to keep up with the Chinese.
BEYONDSKIN new store, Ofer HaKiryon Mall.

After a period we all wanted beauty – Israel’s top fragrance chain opens in the North

Ferrari Testarossa

Ferrari keeps Middle East clients rolling by flying in its priciest models

"Top Antarctic cruises offer small ships, expert guides, and immersive polar experiences."

8 best luxury cruises to Antarctica: Small ships, big experiences (2026)


British Airways' new first-class suite: A NIS 0.5M luxury

Private suite, plush bed, and ultimate comfort: Is British Airways' new first-class worth it?

 British Airways

Theatron Jerusalem: Luxury living in the heart of history


How much do Mossad employees earn? The monstrous sum Yossi Cohen paid for an apartment

Former Mossad Chief Yossi Cohen bought a 134 m² luxury apartment with a 14 m² sea-view balcony in Tel Aviv's Rainbow project for NIS 14 million, in the upscale Sde Dov neighborhood.

 AINBOW project by Israel Canada.

The new Ferrari costs $3.9 Million, but you won't be able to buy one

Every decade, Ferrari launches a racing-inspired supercar. The new F80 is a powerful hybrid with little consideration for its sole passenger.

 And there are butterfly doors that open upward, because you need to impress even in the parking lot.

Theatron Jerusalem: A fusion of history, hospitality, and heart


Anise and Skylark hotels: Rays of light in Athens

Anise and Skylark Hotels in Athens offer luxury, rooftop views, and a blend of modern comfort with Greek tradition.

 THE ANISE HOTEL in the Psiri neighborhood of Athens. Alkis Moraitis

Neve Eilat hotel: Family-friendly oasis in southern Israel

Experience luxury at Neve Eilat Hotel, featuring spacious suites, top-tier service, and a relaxing pool for all ages

 THE POOL and lounge at the Neve Eilat Hotel.

Award-winning watch brand QLOCKTWO enters the Israeli market

The international design brand QLOCKTWO, known for its unique time displays using words instead of numbers, arrives in Israel with an exclusive franchise agreement.

 EARTH QLOCKTWO, starting at NIS 3,179

CHERY renews and upgrades the models of the TIGGO PRO series

Technological advancements drive modern consumer culture, pushing manufacturers to constantly innovate to stay competitive in the ever-evolving market.

 CHERY renews and upgrades the models of the TIGGO PRO series

This will be the true expensive off-road vehicle in Israel, and we drove it

The INEOS Grenadier aims to carry on the legacy of the iconic Land Rover Defender in a modern and luxurious form. However, it comes at a hefty price—what has the importer announced?

 Significantly more expensive than the Land Cruiser, but with a German-engineered engine/system