Company

From paper coupons to real-time offers: How customer promotions changed

From Coca-Cola's paper coupons to AI-powered shopping carts, businesses have transformed promotions into real-time, personalized offers - but their long-term value remains uncertain.

From paper coupons to real-time offers: The race to win customer loyalty.
An Air Haifa ATR-72-600 aircraft.

Air Haifa announces Cal's FlyAll as first credit card partner for reward flight redemptions

The investigation can outlast the release note.

The week behind a bug fix could become AI training data

California’s proposed wealth tax is putting business domicile under scrutiny in exit planning.

California's proposed wealth tax makes business domicile part of the exit analysis


Insurance companies' profits surged this quarter to NIS 2.85 Billion

Phoenix and Menora Mivtachim led a 20% Q2 profit surge to NIS 2.85B across Israel's top insurers, prompting raised business targets and major dividend payouts.

A record-breaking quarter for insurance: Profits soar to NIS 2.85 billion as market leaders double down on ambitious target growth.

Turkey probes Israeli pharmaceutical company Teva over claims it blocked rivals in drug market

The Turkish investigation was opened against Teva International, its subsidiary Teva Europe, and its subsidiary in Turkey to determine whether the law was violated.

Boxes of medication by German pharmaceuticals company Ratiopharm and Israeli pharmaceutical company Teva stand next to each other at a pharmacy.

German giant acquires Israeli company for $575 million

Munich Re will acquire Israeli cyber insurer At-Bay for $575M. Founded in 2016 with 280 employees, the company will join Munich Re subsidiary HSB.

Munich Re to Acquire Israeli Cyber Insurer At-Bay for $575 Million.

Israel's trillion-dollar dream depends on fixing its capital and institutional problems - opinion

The reform agenda should focus on one objective: making Israel a place where companies can remain, scale, and compound.

High-tech office complex

War profits: El Al doubles profit and Bezeq jumps 38%

Despite war and a weak dollar, El Al doubled profit to $132m with a $1.4b order backlog. Bezeq profit jumped 38% and will distribute NIS 515m.

El Al aircraft. The company's net profit doubled.

Why most go-to-market strategies fail before launch

Product Marketing expert Liliia Beliaeva shares why successful launches depend on strategy, audience understanding, and the ability to turn data and insights into real business decisions.

A strong GTM strategy turns products into market successes.

How AI SEO companies are changing local business visibility

AI search optimization companies are reshaping how local businesses win visibility through trust signals, Google Maps, AI search, and digital authority.

AI is transforming how local businesses are discovered, trusted, and chosen.

A turnover of NIS 7 billion has entered Strauss into the list of centralized companies

Henceforth, any Strauss request for a franchise, infrastructure license, or privatization will require an official review of its impact on market centralization.

Strauss Group inaugurates Michael Campus in Ahihud

Fashion chains Onot and Jump file urgent application for stay of proceedings

The companies request to operate the 33 remaining stores for 60 days in order to urgently locate a buyer and save the jobs of about 100 employees.

Opening of Ofer Mall in Petah Tikva, November 22, 2020

Lockheed Martin to buy Ultra Maritime for $3.45 billion

The $3.45 billion deal will fold Ultra Maritime into Lockheed’s rotary and mission systems business, strengthening its naval defense portfolio.

Lockheed Martin's logo is seen during Japan Aerospace 2016 air show in Tokyo, Japan, October 12, 2016.